The Importance of a Call to Action

The Importance of a Call to Action

Today Sandro goes on a mini-rant about Call to Action (CTA) buttons. He discusses how important they can be and how a simple change to your website could lead to a big increase in conversions Episode 0353   The Importance of a Call-to-Action Button   Liz Hey...
3 Ways to Learn Digital Marketing in 2019

3 Ways to Learn Digital Marketing in 2019

Some recent Marketing grads aren’t happy with what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world of digital marketing can learn and keep up-to-date on this always-changing...
Basics of Digital Marketing Attribution in 2019

Basics of Digital Marketing Attribution in 2019

Marketing attribution is something marketers have long sought out for ROI. Today Sandro goes over what attribution is, some different methods used for it and all about Facebook’s free attribution tool. Episode 0345 Digital Marketing Attribution 101 Liz...
Do Small Businesses Need a Website in 2019?

Do Small Businesses Need a Website in 2019?

Do small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why. Episode 0341     Do SMBs Need a Website In 2019?   Liz [00:00:03] Hey there. Welcome back to the show. I’m Liz Hersh...