This question comes up every now and then. Today Liz & Sandro give you the pros and cons of using your social channels in place of having a website.
Can a Social Channel Replace Your Website?
Liz: [00:00:06] Hey there welcome back to 60 second marketing I’m Liz Hersh and I’m here with my co-host Sandro Galindo. We are the only digital marketing podcast offering tips and tricks in the time it takes to post a selfie. Today we’re going to be answering the question Can a social channel replace your website? I am of the opinion that social channel whether it be a linkedin profile or a Facebook page. It can’t replace your Web site! I mean sure you can include some information about your business and you can have some really great calls to action. But in my mind there’s too much missing. I don’t think you’re going to be able to fully communicate your message and your brand on a channel that isn’t yours. You don’t own it and Facebook or linkedin or Twitter, they can make a change tomorrow that screws up everything that you’re doing. In my mind it’s just one piece of the sales funnel. I don’t personally think your business should solely rely on the social channel in place of your website.
Sandro [00:01:03] While I tend to agree with Liz on this. There are some benefits to using social media to take the place of your web site. Mainly it’s a lot easier to use than learning how to build a web site and optimize it. You can easily create updates, go live, post pictures and videos, share links and you can even use Facebook notes to write your blog. It’s easy and generally free to create and share these things. Heck, moms and grandparents can post on Facebook relatively easily AND they go there for updates on things they like instead of having to type in a whole entire w w w dot website. Also if you want to promote something specific it’s easy to boost a post or event on Facebook much more than creating a Google AdWords account and pushing something there. Finally the power of Google Plus is still there. Yes people go on Google Plus, posting on Google Plus can get your business quite a number of views from Google even if you don’t have a Web site. And I’ve talked about this before, my favorite falafel place, a great restaurant, wonderful family owned business. They have no website. They post their menu, specials and great pics of the food and their guests all on Facebook and they’re generally always steady with people. So there’s two opinions for you personally Liz and I feel a Web site is a strong foundation for all of your marketing needs but ultimately you’ll have to decide for yourself. And that’s it for today’s show. Thank you for joining us.
Sandro [00:02:25] You’ll find us where you find your favorite pod cast if you like what you hear we’d love a review. If you have a question send it to us via e-mail. Address and links are in the show notes. Thanks again for joining us we’ll see you next time.