Last week Facebook decided to combine both its Ads Manager & Power Editor. Today Liz goes over what this means for you and some of the benefits of this merge.
Facebook Ads Manager & Power Editor Merge
Sandro: [00:00:03] Welcome to 60 Second Marketing, I’m Sandro Galindo and I’m here with my co-host Liz Hersh, together we’re the podcast that gives you actionable marketing tips and ideas in all things SEO, digital marketing, social media that will help your small business grow in the time it takes to find a parking spot at the mall on Christmas.
Liz: [00:00:21] Or it could take longer.
Sandro: [00:00:24] That’s right. You could listen to two episodes in that time. Today, Liz is going to share with us an update on Facebook’s advertising.
Liz: [00:00:32] Last week Facebook announced that Power Editor and Ads Manager will be combined into one tool. Essentially this was two different ways that a user could create ads on Facebook I think ads manager was definitely the most common way to do this. Power Editor. was available only in Chrome and had some really really great features that people loved. But over time we saw an overlap in many of those features and eventually it just made sense to combine them all into one tool and that is what Facebook has done. So what are some of the differences you’ll start to see? First off in the new ads manager you will have the option to create your ads through a detailed step by step process called Guided Creation. You will also have an option called Quick Creation. This quick creation was a feature in power editor that’s been brought into the new combined ads manager. Second all advertisers will now have the ability to save their work as a draft and I am so excited about this. I can’t tell you how many times I’ve gone in to start to visualize what an ad is going to look like for myself or for a client and not being able to save it as a draft was so frustrating so I’m pretty pumped about this update. And finally there will now be one source for reports. I know that people saw discrepancies in the reporting between ads manager and power editor. So having this all in one place being able to go to one place for insights and data is going to be super helpful.
Liz: [00:02:04] So that’s that’s a great update. Facebook says that on no functionality is going to be lost. You can continue onward and you won’t lose anything which is also fantastic. So get in there, play around with some of these new features and let us know what you think.
Sandro: [00:02:20] Thanks Liz. I know a lot of people don’t venture much from the Boost Post, but they’d be smart to get into.
Liz: [00:02:26] Into the new ads manager get in there and play around.
Sandro: [00:02:29] Exactly. Even if you don’t publish anything with it at least play around with it. Great tips Liz. Thank you so much. And thank you for joining us. You’ll find us where you find your favorite podcast and if you’d like to hear we’d a love review. If you have a question we’d love to hear it, we’ll give you and your business a link and a shout out and answer your question. You’ll also find us on Facebook Twitter and Instagram, links and e-mail address are in the show notes. Thanks again for joining us. We’ll see you next time.