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Agency Horror Stories Part Two: A Culture of Failure

Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. Episode 0349   Marketing Agency...

Agency Horror Stories Part One: Red Flags During the Job Interview

In part one of a two-part series, Jeff Booher shares his agency horror story and hopes college grads & job seekers avoid these judgment errors during the interview process. Episode 348   Agency Horror Stories Part One: Red Flags During the Job Interview...

3 Ways to Learn Digital Marketing in 2019

Some recent Marketing grads aren’t happy with what they learned or more importantly, didn’t learn. Today Sandro goes over a few ways recent grads or anyone looking to break into the world of digital marketing can learn and keep up-to-date on this always-changing...

Patriotic Marketing

Does your brand support life, liberty & the pursuit of happiness? Should it? Liz & Sandro welcome their first guest, Jeff Booher, who shares thoughts on how, when and if your small business should target fellow patriots. Episode 0346   Patriotic Marketing...

Basics of Digital Marketing Attribution in 2019

Marketing attribution is something marketers have long sought out for ROI. Today Sandro goes over what attribution is, some different methods used for it and all about Facebook's free attribution tool. Episode 0345 Digital Marketing Attribution 101 Liz [00:00:00] Hey...

Do Small Businesses Need a Website in 2019?

Do small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why. Episode 0341     Do SMBs Need a Website In 2019?   Liz [00:00:03] Hey there. Welcome back to the show. I'm Liz Hersh and...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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