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What to Do When Your Marketing Content Sucks

What do you do when your marketing content sucks? Learn six steps to ensure your blogs, videos & podcasts effectively support your marketing & sales efforts. Episode 0356 What to Do When Your Marketing Content Sucks   Sandro Welcome back to Liz and...

5 Google Analytics Tips for Beginners

Sandro goes over five things you may want to consider when setting up your Google Analytics account. ep 0355   5 Google Analytics Tips for Beginners   Liz Hey there. Welcome back to Liz and Sandro’s Marketing Podcast. We help companies and marketing departments...

Pros and Cons of Incorporating Pop Culture Into Your Marketing

Liz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing. ep 354   Pros & Cons of Incorporating Pop Culture Into Your Marketing   Sandro Welcome...

The Importance of a Call to Action

Today Sandro goes on a mini-rant about Call to Action (CTA) buttons. He discusses how important they can be and how a simple change to your website could lead to a big increase in conversions Episode 0353   The Importance of a Call-to-Action Button   Liz Hey...

What Is Evergreen Content? – Evergreen Content 101

We're going back to basics! Liz explains the concept of evergreen content -- content that's relevant long after it's been published. She explains why this matters and how to create evergreen content for your business. Episode 0352   What Is Evergreen Content?...

Instagram Updates Aug 2019: What Marketers and SMBs Should Know

Today Sandro goes over five updates in the world of Instagram that small businesses & marketers should know. Episode 0351   Instagram Updates Aug 2019: What Marketers and SMBs Should Know   Liz [00:00:00] Hey there, welcome back to Liz and Sandro’s Marketing...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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