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Google Ads Overview

Recently Sandro signed up for an AdWords Udemy course and really enjoyed it. Today he goes over a few of the things he learned and presents a primer on Google Ads. You can check out the course here. Episode 0299 Google Ads Overview Liz: [00:00:04] Hey there, welcome...

Transferring Domain Name Registrars

Recently Liz had to transfer a domain name for a client and she realized how scary it can be for a small business. Today she goes over the reasons for and the process to transferring a domain name to a new registrar. Episode 0298 Transferring Domain Name Registrars...

Google’s Speed Update

A few days ago Google activated its Speed Update that impacts mobile search rankings. It was originally announced in January of 2018. Learn what it does and how it may affect your website. We reference Google's blog post on the subject and its three tools to test your...

Social Media Roundup (July 2018)

Sandro goes over five social media stories you may have missed in our July Social Media Roundup. Liz also discusses a new app by Google! Sandro discusses an article by Wired about the future being vertical video. You can find that story here Episode 0296 Social Media...

Basic Keyword Questions Answered

Today Liz goes over a couple of basic questions on keywords for your business and website. Episode 0295 2 Basic Keyword Questions Sandro: [00:00:03] Welcome back to Liz and Sandro's Marketing Podcast. We're the podcast that helps your small business grow, through...

Intro to Google Data Studio

Sandro goes over a powerful new(ish) tool Google is offering called Google Data Studio. Learn what it does and what it can do for your small business. Episode 0294 Intro to Google Data Studio Liz: [00:00:03] Hey there we are Liz & Sandro's Marketing Podcast, bringing...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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