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Basics of Digital Marketing Attribution in 2019

Marketing attribution is something marketers have long sought out for ROI. Today Sandro goes over what attribution is, some different methods used for it and all about Facebook's free attribution tool. Episode 0345 Digital Marketing Attribution 101 Liz [00:00:00] Hey...

Do Small Businesses Need a Website in 2019?

Do small businesses still need a website in 2019? Sandro and Liz discuss this. The answer seems to be less and less. Find out why. Episode 0341     Do SMBs Need a Website In 2019?   Liz [00:00:03] Hey there. Welcome back to the show. I'm Liz Hersh and...

How to Build An Email List in 2019

In our first back-to-basics episode, Liz covers how to build an email list in 2019. In this series, we'll revisit our early episodes and share the latest and greatest tips for success. Episode 0343 How to Build An Email List in 2019 Sandro [00:00:06] Welcome back to...

April 2019 Social Roundup

Facebook is updating its algorithm with something called Click Gap, Instagram Alt Text, Twitter lowers the number of people you can follow per day and more in our April 2019 Social News Roundup! Ep. 0342   April 2019 Social Roundup   Liz [00:00:03] Hey...

The State of Influencer Marketing in 2019

Liz goes over the state of influencer marketing in 2019 and speculates on where this type of marketing might be headed. Episode 0341   The State of Influencer Marketing in 2019   Sandro [00:00:06] Welcome back to Liz and Sandro’s Marketing Podcast. We are...

What Is a PWA?

Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps. Episode 0340 What Is a Progressive Web App?   Liz: [00:00:03] Hey there, welcome back to the show. I'm Liz Hersh and my cohost is Sandro Galindo. We...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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