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Additional Social Media Privacy Changes

Today Liz & Sandro go over a few of the changes Instagram & Twitter have made due to privacy concerns. In addition they briefly talk the GDPR law that takes affect May 25th in the European Union. Episode 0283 Additional Social Media Privacy Changes Liz: [00:00:03] Hey...

Facebook Ads Manager Changes

Liz & Sandro go over some of the recent changes to Facebook's robust Ads Manager & how it may affect your small business' marketing efforts. Episode 0282 Facebook Ads Manager Changes Sandro: [00:00:03] Welcome to Liz & Sandro's Marketing Podcast. We're the twice...

Online Privacy in 2018

Today Liz & Sandro recap the recent Facebook & Cambridge Analytica news. They also discuss your personal online privacy and the way marketers use data you may now realize is being monitored & stored. Sandro mentions a tweet by Dylan Curran found here. Liz mentions two...

Google My Business and Q&A Update

Sandro & Liz go reiterate why you should be updating your Google My Business (GMB) profile and discuss an exciting new development in the Google Q&A portion of GMB. Sandro mentions our Google Q&A episode which can be found here. Episode 0280 Google My Business and Q&A...

Digital Tidbits

Today Liz & Sandro go over four tidbits that wouldn't make up for their own episodes, but are important enough for you to know about. They'll go over Google Chrome's Mute Site feature, LinkTr.ee, Instagram's feed and Google Offers. Sandro mentions episode number 237...

Rise of the Zero Result Searches

Two weeks ago Google shook up the search world by testing searches that displayed zero results, or no link results, only answers. Today Liz & Sandro discuss this development & what it may mean for your small business. Two stories and a tweet referenced in today's...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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