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Pros and Cons of Incorporating Pop Culture Into Your Marketing

Liz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing. ep 354   Pros & Cons of Incorporating Pop Culture Into Your Marketing   Sandro Welcome...

The Importance of a Call to Action

Today Sandro goes on a mini-rant about Call to Action (CTA) buttons. He discusses how important they can be and how a simple change to your website could lead to a big increase in conversions Episode 0353   The Importance of a Call-to-Action Button   Liz Hey...

What Is Evergreen Content? – Evergreen Content 101

We're going back to basics! Liz explains the concept of evergreen content -- content that's relevant long after it's been published. She explains why this matters and how to create evergreen content for your business. Episode 0352   What Is Evergreen Content?...

Instagram Updates Aug 2019: What Marketers and SMBs Should Know

Today Sandro goes over five updates in the world of Instagram that small businesses & marketers should know. Episode 0351   Instagram Updates Aug 2019: What Marketers and SMBs Should Know   Liz [00:00:00] Hey there, welcome back to Liz and Sandro’s Marketing...

Mailchimp in 2019

Liz covers Mailchimp's recent move to a full-service marketing automation platform. Hear her initial thoughts on the changes after testing some of the new features. Episode 0350   The State of Mailchimp in 2019 Sandro [00:00:06] Welcome back to Liz and Sandro’s...

Agency Horror Stories Part Two: A Culture of Failure

Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company's culture. Episode 0349   Marketing Agency...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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