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How to Find, Test and Deploy Plugins for WordPress in 2020

If you want to leverage any of the thousands of available plugins for WordPress, make sure you do it right! In this episode, Liz explains how to find suitable plugins, test them in a staging environment and deploy them to your live WordPress website. Episode 0366 ...

The Importance of Canonical URLs

Sandro goes over what canonical URLs are and why they're an important part of your on-page SEO strategy. Episode 0365   The Importance of Canonical URLs     Liz Hey there. Welcome back to Liz and Sandro’s Marketing Podcast. We're the podcast that helps...

3 Effective Ecommerce Email Automation Workflow Ideas

Learn three ways to improve your eCommerce email automation workflows. These ideas will promote repeat business and help you outshine your competitors.

User Experience Auditing Tips

One of the many things discussed at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website’s customer experience on a budget!

Optimizing Facebook’s Ads & Pixel w Your Sales Funnel

Facebook’s Ad Objectives are meant to be used like a traditional sales funnel. Learn how you can take full advantage of this and optimize your ads using the Facebook Pixel.

Leveraging Facebook Messenger for Your SMB in 2020

In November of 2019, Facebook held a Boost w Facebook event in Cleveland, OH. Learn how you can use & leverage Facebook Messenger for your small business incl a chatbot, Messenger ads & adding a Messenger button on your site.

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.