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Help with Yelp

Reviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews. Episode 0328

Amazon Is Everywhere

Recently Liz noticed two articles pointing out the growing dominance of Amazon. They're hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and so much...

December 2018 Social Media and SEO Round Up

Sandro goes over a few social & SEO updates incl: Instagram alt text, a Buffer IG stories creator and zero link results on Google. Also, Liz gives an update on Facebook custom audiences! Ep 326   December 2018 Social Media and SEO Round Up   Liz:...

Pros and Cons of Google Messaging for Business in 2019

Today we go over Google Messaging for your small business. It's been around over a year, but we just began trying it out. Today we share what we like, don't like & let you know if you should try it. SIDE NOTE: Thanks to some checking by one of our Local SEO heroes...

Giving Tuesday Take Aways

Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays. Episode 0324   Giving Tuesday Take Aways   Sandro: [00:00:06] Welcome...

Reputation Management Basics – 2018

Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323   Reputation Management Basics - 2018   Liz: [00:00:06] Hello and...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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