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Reputation Management Basics – 2018

Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323   Reputation Management Basics - 2018   Liz: [00:00:06] Hello and welcome back to...

Email Subscriber Lists

Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322   Email Subscriber Lists   Sandro: [00:00:06] Welcome back to Liz & Sandro's Marketing Podcast....

A Conversation w Digital Marketing Students Part 2

Our final episode recorded from Baldwin Wallace University. Today Liz & Sandro talk to Matt Harris, a marketing major at BW who also has his own video production company. Matt asks questions about marketing his business & shares how he got his first lead spending $7...

A Conversation w Digital Marketing Students Part 1

The second (of three) episode recorded live at Baldwin Wallace University. Today Liz & Sandro talk to Emma Bruno, a marketing student at BW. She shares how she came into marketing, what she likes about the classes & what success looks like after graduation. Episode...

Capitalizing on Instagram for the Holidays 2018

Recorded live from Baldwin Wallace University in front of Tim Marshall's Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns. Special thanks to Tim & his entire class for welcoming us to speak to & record in front of...

Is Google Evil?

Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil? You can view the 30-minute talk here. Episode...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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