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What Is a PWA?

Learn what a Progressive Web App (PWA) is and why they seem to currently be all the rage in the world of apps. Episode 0340 What Is a Progressive Web App?   Liz: [00:00:03] Hey there, welcome back to the show. I'm Liz Hersh and my cohost is Sandro Galindo. We...

Media Rooms for Your Website

Learn about Media Rooms for your website incl what they are, why you may want one & how to create one. Episode 339   Media Rooms for Your Website Sandro: [00:00:05] Welcome back to Liz and Sandro’s Marketing Podcast. We're the podcast that gives you guidance...

The Importance of YMYL & E-A-T

Learn what YMYL & E-A-T mean in the world of Google & why they're so important. Episode 0339   The Importance of YMYL & E-A-T Liz: [00:00:04] Hey there, welcome back to Liz and Sandro’s Marketing Podcast. Together, we provide tips and insight about...

Is Facebook Still Relevant for Business Marketing in 2019?

Should Small Businesses begin to completely ignore Facebook? Sandro and Liz discuss this idea along w some caveats as well as what you may want to focus on instead. Episode 0337   Is Facebook Still Relevant for Small Business Marketing?   Liz: [00:00:03] Hey...

4 Marketing Ideas for Nonprofit Organizations in 2019

Discover 4 ideas that may help your nonprofit grow in 2019! Episode 0336   4 Marketing Ideas for Nonprofit Organizations in 2019 Sandro: [00:00:03] Welcome back to Liz and Sandro’s Marketing Podcast. We're the podcast that gives digital marketing news, advice,...

An Update on Facebook Video Ads

Liz shares recent observations regarding video ads on Facebook as well as some updated best practices you should consider incorporating into your ad campaigns. Episode 0335   An Update on Facebook Video Ads   Sandro: [00:00:06] Welcome back to Liz and...

Meet the Hosts

Liz Hersh

Liz Hersh

Diving into entrepreneurship at the young age of 23, Liz Hersh was determined to create and execute a better approach to attracting clients and customers. Establishing Hersh PR & Marketing in 2009, Liz quickly built a reputation for an understanding of and ability to capitalize on digital media.

Her leadership and knowledge led to fast adaptation of diverse social media platforms and effective implementation of targeted campaigns for small- to mid-size companies. Today, Liz focuses her efforts on high-level business strategy and client relations. Her talent for assessing client needs and designing customized marketing solutions to close gaps and drive growth keeps buyers coming back for more.

Sandro Galindo

Sandro Galindo

Sandro Galindo is a digital marketer focusing on search engine marketing & optimization. He just celebrated his 11th Twitterversary and was named by WKYC in 2009 as one of the 10 Most Interesting Twitterers in NE Ohio (though he’s pretty sure his mom stuffed the ballot). He started in digital marketing by handling social media marketing for small businesses and eventually expanded into event marketing and finally SEO.

He is the founder of SouperBowl CLE, a soup crawl and competition and co-founder of a nachos & margarita festival coming soon later this year.

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