How to Conduct Basic Keyword Research

Liz & Sandro have spoken many times about the importance of keywords and why they matter. Today Liz goes over the basics of keyword research. Liz mentions Moz in the episode and also mentions two of our previous episodes, Eps 111 The Power of Keywords found here...

A WordPress 101 and Website Update

Sandro has two updates on our show today. The first is that 60 Second Marketing has a NEW website! The second being, what he’s learned creating this new website, his first using WordPress. Sandro mentions Ep 232 “New to WordPress?” You can find it...

Liz Reflects On Recent Content Trends

Today Liz poses a question about a trend she has recently noticed. One where companies and brands are posting more about themselves and sharing third party content less and less. Are companies doing more overt selling today and less engaging w their fans? What are you...

What Is A/B Testing?

Sometimes marketing professionals forget that not everyone knows our “lingo”. Today Sandro goes over a common way for marketers to test campaigns and hopes to inspire you to try this testing for your own SMB marketing. Episode 0251 Begin Transcript: What...

What Is an Email Bounce Rate?

Liz answers a common question small businesses have when starting out w their email marketing campaigns and goes over what to do to help you avoid a high bounce rate. Episode 0250 What Is an Email Bounce Rate Sandro: [00:00:05] Welcome to another episode of 60 second...