Rise of the Zero Result Searches

Rise of the Zero Result Searches

Two weeks ago Google shook up the search world by testing searches that displayed zero results, or no link results, only answers. Today Liz & Sandro discuss this development & what it may mean for your small business. Two stories and a tweet referenced in...
Why Your Site May Not Be Ranking

Why Your Site May Not Be Ranking

Recently Liz had a brand new client w a brand new website begin to wonder why she wasn’t appearing anywhere on Google. Today Liz & Sandro go over reasons why new websites may not automatically be appearing anywhere on search engines and what it takes to...
Email Marketing: More or Less?

Email Marketing: More or Less?

Liz & Sandro discuss reasons you may want to send out more email, or less email to your base. Liz mentions a past episode on how to improve your email open rates. You can find that episode here. Episode 0276   Email Marketing: More or Less? Sandro: [00:00:03]...
Comparing SEO Tools

Comparing SEO Tools

Today Sandro goes over a comparison of three powerful SEO tools: Moz, SEMrush and Ahrefs. He discusses pros & cons for each. Episode 0275 Comparing SEO Tools: Moz, SEMrush & Ahrefs Liz: [00:00:03] Hey there! Welcome back to Liz & Sandro’s...
Rise of the No Click Search

Rise of the No Click Search

A recent blog post by Rand Fishkin, founder of Moz and new startup SparkToro talked about the rise of the “No Click Search.” Today Liz & Sandro discuss what the research says and what it may mean for the future of search. Episode 0274 Rise of the No...