Sandro goes over three recent updates to Snapchat including the all new Snap Spectacles, the effects of the GDPR on Snap & unskippable ads.

Episode 0285

3 Snapchat Updates

Liz : [00:00:01] Hey there welcome back to Liz & Sandro’s Marketing Podcast. We are here to help your small business grow through social media websites reputation management and so much more. Today Sandro is going to be talking about three Snapchat updates.

Sandro: [00:00:18] Thanks Liz. So a slew of news from Snapchat recently. There’s three updates here for you guys. First Snapchat has launched a new version of its Snap Spectacles. Liz, I know you wanted some of those when they originally

Liz : [00:00:31] I did back in the day. I mean now I’m over it.

Sandro: [00:00:34] It seems like most people over it because studies show less than half of all the people who bought one was still using it a month later.

Liz : [00:00:42] Less than half?

Sandro: [00:00:43] Less now it’s a lot less than half. So the new Snap Spectacles are slimmer, water resistant. You can actually take pictures now instead of just video. They have faster transfer times & they’re 20 dollars more expensive. So you take them to the pool, take pictures. But my question and the question I’ve seen on several sites is: will you? I’ll give Snap credit. They sat down with users and employees and listened to the complaints about the original spectacles and they listened and they made them slimmer. So they fit better in your pants pockets or dangling from your T-shirt. Second everyone hated how long it took to transfer a video from the glasses to your phone. And that’s been sped up dramatically by three to four times. Finally not only are the spectacles waterproof but the case which is used to charge them is also waterproof. So Liz, is that getting you more excited?

Liz : [00:01:34] Remind me how much did these retail for originally?

Sandro: [00:01:37] $130. Now they’re $150.

Sandro: [00:01:39] I guess Snapchat wasn’t the first company to come to the market with this type of product. And while Yeah they they’ve addressed some of these issues I mean oh my god and they have been addressed the first time? And here we are a year later. I mean hey I know R&D takes time it doesn’t happen overnight but

Sandro: [00:01:56] Hardware is difficult and to get it right is difficult. So let’s see if version 2.0 is just that much better or version 3.0 be even lighter or will they still be around then?

Liz : [00:02:07] Well they were really hard to get the first time around to like. I feel like

Sandro: [00:02:12] They created demand by scarcity through scarcity. Now anybody can get them as spectacles dot com. Yeah they were hard to get originally but not so much anymore.

Liz : [00:02:20] Yeah if I could have gotten them a year ago. I definitely would have dropped $130 but that’s nothing but the intrigue wore off, I’ve moved on to other gadgets.

Sandro: [00:02:30] A Rolex?

Liz : [00:02:32] No.

Sandro: [00:02:33] Next up we mentioned the GDPR or general protection data regulation last week and lots of changes are happening if you haven’t seen them yet. You will probably be seeing many emails saying there are updates to terms and conditions. It’s basically Europe putting the beat down on crazy terms and conditions. One of the things Snap is going to stop doing because of this is going to stop tracking users who are under the age of 16. The GDPR only applies to businesses doing business in Europe and only to people in Europe.

Sandro: [00:03:02] So it’s only going to affect people there but hopefully they’ll bring it stateside and worldwide. Because why do you need to be tracking people under the age of 16 and keeping that stored in your servers? As a side note Facebook is going to ask people under 16 to get parental approval before being on Facebook soon in Europe and they’re going to stop letting advertisers target people under 16. And there’s another side. I know the GDPR I believe the law is that if people do not understand the terms and conditions then they are illegal.

Liz : [00:03:31] I appreciate the fact that data protection is a topic of conversation. I’m glad that it’s being addressed but like why 16? Why. Why. Why have we decided that everybody under the age of 16 is vulnerable? Because I’m thinking like TV again like little kids are watching TV what’s protecting them? Just some food for thought.

Sandro: [00:03:49] Good point. Finally six second and skippable ads are coming to Snapchat Snap which was once reluctant to force ads on users is going to start testing none skippable ads and it’s TV like shows which Liz & I didn’t even know there were TV like shows on Snapchat.

Liz : [00:04:06] Wait but are we talking about shows like The E News rundown?

Sandro: [00:04:09] Maybe

Liz : [00:04:09] That I do. Yes. I believe and I thoroughly enjoy being able to skip the ads because there’s a flow to the story. You go to the show and the where they’re placing the ads right now. If I have to if I can’t get it. Yeah yeah if I have to sit through it I’m going to like lose track of where I was.

Sandro: [00:04:30] What if they put them at the start?

Liz : [00:04:32] I would be fine with that but the way it is right now and I’ll have to play around with this a little more but yeah I mean these ads were like in the middle of a story.

Sandro: [00:04:38] I did not know. I do not watch those shows and just like Kylie Jenner I too have been using Snapchat less and less. Remember she tweeted that & their stock price went down.

Liz : [00:04:46] I think we all have yeah.

Sandro: [00:04:49] The company is still not profitable so it does seem they’re looking for ways to monetize these unskippable ads are not going to be part of the Discover stories or personal stories at least not yet they are scheduled to begin May 15th. So all this to say I think it’s safe to continue to overlook and skip over snapchat as part of your marketing strategy at this point. At least maybe focus on other things things are more effective. Unless you’re like a Snapchat guru and you’re not seeing a decline in viewers maybe stick with it. But otherwise I think we’re just going to keep looking past Snapchat for marketing.

Liz : [00:05:23] Yeah I agree. I personally find myself using Snapchat so much less. I’m you know I’m not an influencer on the channel so I can’t speak to whether or not viewership has declined with all of these changes. But we talked about this. Things are hard to find. I can’t get to what I want to get to. I’m just kind of over it. I’m definitely using Instagram. That’s that’s my go to right now.

Liz : [00:05:47] All right, well thanks for these updates Sandro even keeping up to speed with what these channels are doing is really really important. So again thanks for that. And that wraps up today’s episode. Thanks for joining us. Don’t forget to subscribe on your favorite podcast app. Join us on Facebook, Twitter, Instagram and check out our Web site the Marketing Podcast dot net. If you have any marketing related questions send them our way. We’ll give you a shout out on the show. Thanks so much we’ll see you next time.