Recently Google announced its web browser Chrome, would have a web blocker installed. Today Liz goes over what this may mean for you.
Ad Blocking Software: What You Need to Know
Sandro: [00:00:06] Welcome to 60 Second Marketing my name is Sandro Galindo, I’m here with my co-host Liz Hersh, together with the podcast that helps your small business grow through Web sites, SEO and so much more, all in the time it takes to check the score of last night’s game. Today Liz is talking ad blocking software.
Liz: [00:00:23] Google recently announced a new ad filtering feature in their web browser Chrome that that’s intended to block obtrusive advertising. So this feature will block all ads from appearing on Web sites that are deemed to include a bad advertising experience for users. A lot of the articles that Sandro and I are reading related to this involve third party ad blockers andd if this will make them obsolete. Some people are arguing that while Google’s move looks very bold, third party backers will still do more to block annoying and frustrating ads. So what does this mean for business owners and marketing departments. For those of us running digital banner campaigns or maybe even campaigns using the Facebook Audience Network this certainly makes us stop and say “hey now, is this going to affect our reach? Will our campaigns be affected?” It’s estimated that between 25 and 30 percent of desktop users have an ad blocker enabled. It’s less prevalent on mobile but yeah this means that you may not be reaching everyone that you intend to reach. And it’s too soon to tell whether or not this is going to become worse when Google officially rolls out this feature in the next six months. But it’s definitely something we’re going to want to be paying attention to. I think what we really need to focus on are the fundamentals or continue to focus on the fundamentals of digital marketing and SEO. Keep publishing quality blog or video content. Keep your directory listings updated and continue to build back links. If you’re running ad campaigns make sure they’re relevant and engaging.
Liz: [00:02:00] I think you need to have a solid strategy for building both organic and paid traffic. We’ll have to see how this ultimately affects banner ads in the future. But for now I think everyone should keep running their ads keep doing what you’re doing.
Sandro: [00:02:16] You can’t go wrong with the fundamentals. Thanks Liz. And thank you for joining us. You’ll find us where you find your favorite podcasts and if you like what you hear we’d love a review. You’ll find us on Twitter, Instagram and our Facebook group. If you have a question we’d love to hear it. E-mail address and links are in the show notes. Thanks for joining us and we will see you next time.