What Is a Multi-Channel Marketing Campaign?

What Is a Multi-Channel Marketing Campaign?

In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever. Episode 0331     What Is a Multi-Channel Marketing Campaign? Sandro: [00:00:06] Welcome back to Liz...
State of Social 2019

State of Social 2019

Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social. Episode 0330 The State of Social 2019...
Amazon Is Everywhere

Amazon Is Everywhere

Recently Liz noticed two articles pointing out the growing dominance of Amazon. They’re hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and...
Giving Tuesday Take Aways

Giving Tuesday Take Aways

Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays. Episode 0324   Giving Tuesday Take Aways   Sandro: [00:00:06] Welcome...
Email Subscriber Lists

Email Subscriber Lists

Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322   Email Subscriber Lists   Sandro: [00:00:06] Welcome back to Liz &...