by Liz Hersh | Nov 4, 2019 | Podcast
In part two of our conversation with LinkedIn expert De-de Mulligan we learn more about how to optimize your LinkedIn Company page. We talk about taking controversial stands, your company culture, job postings and how to get better engagement. episode 0359 How...
by Liz Hersh | Sep 19, 2019 | Podcast
Liz and Sandro talk through some of the pros and cons of incorporating pop culture into your marketing and give tips on how your brand can get the creativity flowing. ep 354 Pros & Cons of Incorporating Pop Culture Into Your Marketing Sandro Welcome...
by Liz Hersh | Aug 29, 2019 | Podcast
We’re going back to basics! Liz explains the concept of evergreen content — content that’s relevant long after it’s been published. She explains why this matters and how to create evergreen content for your business. Episode 0352 What Is...
by Liz Hersh | Aug 22, 2019 | Podcast
Liz covers Mailchimp’s recent move to a full-service marketing automation platform. Hear her initial thoughts on the changes after testing some of the new features. Episode 0350 The State of Mailchimp in 2019 Sandro [00:00:06] Welcome back to Liz and...
by Liz Hersh | Aug 19, 2019 | Podcast
Liz & Sandro conclude their interview w Jeff Booher on his marketing agency horror story and discuss ways you can avoid a similar fate. We cover promises not kept, things unsaid & how to learn about a company’s culture. Episode 0349 Marketing...