One of the quieter but not so secret things small businesses are using to promote themselves is using brand ambassadors. Today Sandro goes over what a brand ambassador is and what the benefits of using one (or several) can be.
Brand Ambassadors 101
Liz: [00:00:03] Hey there, welcome to 60 Second Marketing, I’m Liz Hersh and I’m here with my co-host Sandro Galindo. Grab a cup of coffee and a donut. We have some great marketing tips for you today. Sandro is going to be talking Brand Ambassadors 101.
Sandro: [00:00:17] One of the quieter but really not so secret things small businesses are using to promote themselves is using brand ambassadors. Brand ambassadors are people who represent and promote your company. A brand ambassador endorses the products and services of your company and is also the embodiment of your company’s identity whether in appearance, demeanor, values and voice. They’re usually unpaid volunteers but they do get the bonus of either branded swag and/or discounts at your business. They may even be employed by a different organization or work as freelancers.
Sandro: [00:00:50] Credible brand ambassadors do several things: on social media, they can market your company through channels like Facebook, Twitter, Instagram, and Snapchat and essentially create buzz for your brand. Their strength lies in their ability to influence their own audience network. They counsel promote and provide customer service and act as general cheerleaders for your brand.
Sandro: [00:01:10] A few of the other benefits of having a brand ambassador is they humanize your brand. Potential customers see it’s not just you pushing your product or service. They see real people using your product or dining at your establishment or enjoying what you’re selling and have to offer. They help increase your social reach. They have fans and followers you don’t have. Those include friends and family, and as we all know people pay more attention to their friends than they do your ads.
Sandro: [00:01:36] Finally, many brand ambassadors have their own blogs and as they write about you, a). they’re driving more traffic to your site and, b). giving you some link juice which helps with your SEO. Bottom line, brand ambassadors are generally a win-win situation for everyone involved. Next week I will talk about how to set up your own brand ambassador program.
Liz: [00:01:57] I love this, and I have a good friend who is a brand ambassador for a local company here in Cleveland so there are tons of benefits. I can’t wait to hear more about this subject. That wraps up today’s episode. Thanks for joining us. Don’t forget to subscribe on your favorite podcast app. Join the conversation at the 60 Second Marketing Facebook group and send us your questions, we will give you a shout out on the show. Thanks so much. We’ll see you next time.