The second (of three) episode recorded live at Baldwin Wallace University. Today Liz & Sandro talk to Emma Bruno, a marketing student at BW. She shares how she came into marketing, what she likes about the classes & what success looks like after graduation.

Episode 0321


A Conversation w Digital Marketing Students Part 1


Liz: [00:00:00] Hey there welcome back to Liz and Sandro’s Marketing Podcast. We continue to share content from our time recording at Baldwin Wallace University. The next two episodes are conversations with the students in the marketing class so we hope you enjoy what we chatted about.

Liz: [00:00:18] I’m ready now. Go.

Sandro: [00:00:22] Welcome back to Liz and Sandro’s Marketing Podcast. Part two of our visit to Baldwin Wallace University & the content marketing class here under the tutelage of Mr. Tim Marshall. We’re going to do an unscripted version of our podcast today and talk to some of the students & find out what’s on their mind. What they’re learning. What they want to know about the marketing world, professional marketing world. So you seem pretty enthusiastic.

Liz: [00:00:45] Come on up.

Students: [00:00:46] Let’s go do.

Liz: [00:00:49] We have a chair over here you can.

Emma: [00:00:52] Oh, just arranged perfect.

Liz: [00:00:52] Yes!

Emma: [00:00:52] I’m there.

Sandro: [00:00:55] There we go.

Liz: [00:00:56] I think we’re OK.

Sandro: [00:00:58] So tell us your name, your major, what got you into marketing.


Marketing Student Emma Bruno


Emma: [00:01:00] All right. I am Emma Bruno. I am a junior marketing major here at Baldwin Wallace and I actually got into marketing because when I was in high school someone just came up to me was like, “hey you need to like take marketing and do DECA.” And I was like, “Whoa! I don’t know what that is. Like sounds cool, I’ll do it!” And then it ended up being like such a great opportunity and it kind of led me down this career path. So I’m really lucky that I was so easily persuaded I guess. Give in to a little peer pressure but in a good way.

Liz: [00:01:33] Yeah!

Emma: [00:01:33] It wasn’t bad.

Sandro: [00:01:33] What Is DECA?

Emma: [00:01:35] DECA, it is a marketing and business club. It’s actually Distributed Education Clubs of America. So we got to like state level and like international conferences.

Liz: [00:01:48] Very cool.

Emma: [00:01:48] So yeah I’ve been to like Disney World for it. Nashville. Atlanta. So it was a really great experience that kind of helped me get to where I am I would say.

Sandro: [00:02:01] What’s your favorite part of the class so far?

Emma: [00:02:03] I think that my favorite part of our Content Marketing class would probably be that we get to do a lot of real world application of the things that we’ve been learning in our classes previously. So like the things that I’ve learned in like Advertising Management, Intro to Marketing, Intro to Business were kind of like putting them all together and culmination doing work for actual, you know businesses or groups on campus. And so we have something to show for everything that we’ve learned.


Real Clients for Baldwin Wallace Marketing Students


Sandro: [00:02:33] You have an actual client right now?

Emma: [00:02:35] We do. We have an on-campus client and an off-campus client.

Sandro: [00:02:40] Maybe give them a shout out?

Emma: [00:02:40] Yeah! Shout out to not only them but also my group members. You guys out there.

Liz: [00:02:46] [LAUGH].

Emma: [00:02:46] So our on-campus client is the Healthcare MBA here at Baldwin Wallace. So if you’re in the market for that, check it out.

Liz: [00:02:58] And you’re, so the goal there is to attract MBA students to the program?

Emma: [00:03:01] Yes.

Liz: [00:03:02] OK. Nice.

Emma: [00:03:03] Yes. And then our off-campus client is Crystal Muscatello. She’s an alternative medicine health care. . .

Videographer: [00:03:12] I know her!

Sandro: [00:03:12] You know her?

Liz: [00:03:13] Oh! [LAUGH]

Videographer: [00:03:15] She’s like my business bestie! OK!

Emma: [00:03:19] Love it!

Liz: [00:03:19] Small world. See, if you can hear that in the mics, our videographer knows the client. That’s so funny.


Real World Experience


Emma: [00:03:26] Perfect, so, yeah that’s probably one of my favorite parts because again it’s just like actually getting to put into practice. Because all of the things that we’ve learned because I always worry I’m like, “Yeah, I’m learning all the stuff. It’s awesome. Like yeah, I know about like target marketing and I know what it means. But like, what if I don’t know how to do it when I have a job and I have to do it?” So it’s really a great experience. Not only to do it here but also like in an internship. So that’s been really exciting over the past year for me.

Liz: [00:03:56] Awesome.


What Does Success Look Like After Graduation?


Sandro: [00:03:57] What does success like to you after graduation?

Emma: [00:04:00] It’s a good question! [LAUGH] We’re working on it. We’re on the way there. I actually was lucky enough to have the opportunity to have an internship this past summer at the American Eagle headquarters in Pittsburgh, I was in Corporate Social Responsibility and Corporate Communications.

Emma: [00:04:21] I’m going back there this coming summer. And so hopefully I can land a job there in digital marketing or area brand marketing. So that’s kind of my goal. I’m. I’m on the corporate grind. I always say I love corporate America. Yeah. Especially when can wear jeans.

Liz: [00:04:43] Good for you! [LAUGH].


“I Love Corporate America”


Emma: [00:04:43] When you can wear jeans in a corporate setting. Like, what more could you ask for? You can go to like golf outings. We do like the American Eagle Foundation like golf outing. And so I’m like driving golf carts around taking photos. Like I’m schmoozing with like the brand like Presidents. I’m like, “Who’s trusting me to do this? This is awesome!”

Liz: [00:05:04] Has corporate America changed? It’s, I mean I lasted one year and then I started my own company, so. . .

Emma: [00:05:10] I mean give it a try.

Liz: [00:05:12] I can’t, I can’t go back now. No turning back.

Emma: [00:05:16] I would say it to anybody else though, don’t knock until you try it.

Liz: [00:05:20] OK!

Sandro: [00:05:20] Well, thank you very much. . .

Emma: [00:05:21] Thank you for having me.

Sandro: [00:05:21] For your time.

Liz: [00:05:22] Any, any other specific questions for us?


Biggest Consistent Challenges for Marketers?


Emma: [00:05:25] Oh, sure! So what do you think like the biggest challenges with like consistency across all platforms of like Marketing and like Communications? I don’t know if it maybe just for yourselves and your own podcast or any other experiences you guys have had?

Sandro: [00:05:42] I’m not a creative person, I joined theater when I was here at BW and I found the most creative people on the planet in theater and I loved it. They had the best parties. They had the best.

Emma: [00:05:53] You’re right. I’ve been.

Sandro: [00:05:54] I love the theater department here.

Students: [00:05:58] They’re really good.

Sandro: [00:05:58] Yeah and I took like three credit hours working backstage.

Emma: [00:06:01] My roommate just did that. She loved it.

Sandro: [00:06:02] It’s fantastic. So I’m not creative so through osmosis, hanging out with creative people, I try to be creative. So I hated. . . the challenge for me is being creative regularly. You know? Sometimes you’re creative at 3am & I like working from home. Or I can just start typing or creating things then, but I’m not as creative as I’d like to be. That’s my challenge.


Batch Your Creativity


Liz: [00:06:24] So I think our approach to that I would say we try to, I guess batch our creativity which it can be hard because yes you have to, you know you’re not always creative at the spur of the moment. But you know we, like for one client right now, I was looking at our content I’m like, “oh my gosh, we need a refresh.” So, we’re creating a lot of content and I want it ready to go. You know we have graphics and you know in Dropbox and things in a spreadsheet and we could just kind of at any moment pull what we need. And I know that that’s gonna last us for a couple of months. And we can be, I know that we’re going to be active on instagram and Twitter and Facebook, and like I know that that’s all set.

Liz: [00:06:54] So I think, I think just a lot of planning. Yeah I think that’s you know taking that time, even after you do one, you know because when we start working with clients, we take the time to put a plan together. And then you might find yourself nine months or a year in and you’re like, “oh this just feel stale.” Like you have to remember to schedule the time to go back and do a creative refresh. And that way yeah, it’s not a challenge to be pushing out content on all these different channels. Yeah, so. . . Good question!

Emma: [00:07:37] Thank you! Good answers. Thank you guys.

Liz: [00:07:42] No, thank you.

Sandro: [00:07:42] Let’s give her a round of applause.

Students: [00:07:42] [APPLAUSE]