The Importance of Canonical URLs

The Importance of Canonical URLs

Sandro goes over what canonical URLs are and why they’re an important part of your on-page SEO strategy. Episode 0365   The Importance of Canonical URLs     Liz Hey there. Welcome back to Liz and Sandro’s Marketing Podcast. We’re the podcast...
User Experience Auditing Tips

User Experience Auditing Tips

One of the many things we learned at WordCamp US 2019 this past November had to do with User Experience. Learn a few ways to audit your website’s customer experience on a budget!   Episode 0363     User Experience Auditing Tips   Sandro Hi there and...
SMB Marketing During COVID-19

SMB Marketing During COVID-19

Jeff Booher returns as a guest w advice on how to handle business disruptions. His insight includes the proper way to treat employees, and the available resources if your revenue has declined. We also dive into some best practices for marketing during a crisis. We...
How to Improve Your LinkedIn Company Page: Part Two

How to Improve Your LinkedIn Company Page: Part Two

In part two of our conversation with LinkedIn expert De-de Mulligan we learn more about how to optimize your LinkedIn Company page. We talk about taking controversial stands, your company culture, job postings and how to get better engagement. episode 0359   How...
Optimizing Your LinkedIn Company Page: Part One

Optimizing Your LinkedIn Company Page: Part One

Today De-de Mulligan, President & Chief Content Specialist of the Mulligan Management Group and a LinkedIn expert talks company pages on LinkedIn. She shares how to optimize them, keep them up to date & why you should be doing this. Episode 0358    ...