Help with Yelp

Help with Yelp

Reviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews. Episode 0328
Amazon Is Everywhere

Amazon Is Everywhere

Recently Liz noticed two articles pointing out the growing dominance of Amazon. They’re hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and...
December 2018 Social Media and SEO Round Up

December 2018 Social Media and SEO Round Up

Sandro goes over a few social & SEO updates incl: Instagram alt text, a Buffer IG stories creator and zero link results on Google. Also, Liz¬†gives an update on Facebook custom audiences! Ep 326   December 2018 Social Media and SEO Round Up   Liz:...
Giving Tuesday Take Aways

Giving Tuesday Take Aways

Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays. Episode 0324   Giving Tuesday Take Aways   Sandro: [00:00:06] Welcome...
Reputation Management Basics – 2018

Reputation Management Basics – 2018

Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323   Reputation Management Basics – 2018   Liz: [00:00:06]...
Email Subscriber Lists

Email Subscriber Lists

Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322   Email Subscriber Lists   Sandro: [00:00:06] Welcome back to Liz &...
A Conversation w Digital Marketing Students Part 2

A Conversation w Digital Marketing Students Part 2

Our final episode recorded from Baldwin Wallace University. Today Liz & Sandro talk to Matt Harris, a marketing major at BW who also has his own video production company. Matt asks questions about marketing his business & shares how he got his first lead...
Capitalizing on Instagram for the Holidays 2018

Capitalizing on Instagram for the Holidays 2018

Recorded live from Baldwin Wallace University in front of Tim Marshall’s Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns. Special thanks to Tim & his entire class for welcoming us to speak to &...