Reputation Management Basics – 2018

Reputation Management Basics – 2018

Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323   Reputation Management Basics – 2018   Liz: [00:00:06] Hello and...
Email Subscriber Lists

Email Subscriber Lists

Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322   Email Subscriber Lists   Sandro: [00:00:06] Welcome back to Liz & Sandro’s...
A Conversation w Digital Marketing Students Part 2

A Conversation w Digital Marketing Students Part 2

Our final episode recorded from Baldwin Wallace University. Today Liz & Sandro talk to Matt Harris, a marketing major at BW who also has his own video production company. Matt asks questions about marketing his business & shares how he got his first lead...
Capitalizing on Instagram for the Holidays 2018

Capitalizing on Instagram for the Holidays 2018

Recorded live from Baldwin Wallace University in front of Tim Marshall’s Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns. Special thanks to Tim & his entire class for welcoming us to speak to...
Is Google Evil?

Is Google Evil?

Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil? You can view the 30-minute talk...
Lumen5 vs Rocketium 2018

Lumen5 vs Rocketium 2018

Recently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future. Episode 0318 Lumen5 vs Rocketium 2018...
SEO Roundup Oct 2018

SEO Roundup Oct 2018

The past month has been a busy one in the search engine world! Today Sandro goes over a few updates including news coming out of Google’s 20th anniversary event! Episode 0317 SEO Roundup Oct 2018   Liz: [00:00:03] Hey there. Welcome back to Liz and Sandro’s...
Pros and Cons of Single Page Websites

Pros and Cons of Single Page Websites

Liz & her team have recently been working on a few single page sites. Today she goes over some of the pros and cons to having a single page website to represent your small business. Episode 0316 Pros & Cons of Single Page Sites   Sandro: [00:00:04] Welcome...
Facebook Lead Ads 101

Facebook Lead Ads 101

You may know about boosting a post or various other ways to advertise on the social media giant. But do you know about Facebook Lead Ads? Today Liz goes over what they are, why you may want to use them and how to set them up. Liz mentions Hootsuite studies. Those can...