Google Ads Overview

Google Ads Overview

Recently Sandro signed up for an AdWords Udemy course and really enjoyed it. Today he goes over a few of the things he learned and presents a primer on Google Ads. You can check out the course here. Episode 0299 Google Ads Overview Liz: [00:00:04] Hey there, welcome...
Transferring Domain Name Registrars

Transferring Domain Name Registrars

Recently Liz had to transfer a domain name for a client and she realized how scary it can be for a small business. Today she goes over the reasons for and the process to transferring a domain name to a new registrar. Episode 0298 Transferring Domain Name Registrars...
Google’s Speed Update

Google’s Speed Update

A few days ago Google activated its Speed Update that impacts mobile search rankings. It was originally announced in January of 2018. Learn what it does and how it may affect your website. We reference Google’s blog post on the subject and its three tools to...
Social Media Roundup (July 2018)

Social Media Roundup (July 2018)

Sandro goes over five social media stories you may have missed in our July Social Media Roundup. Liz also discusses a new app by Google! Sandro discusses an article by Wired about the future being vertical video. You can find that story here Episode 0296 Social Media...
Basic Keyword Questions Answered

Basic Keyword Questions Answered

Today Liz goes over a couple of basic questions on keywords for your business and website. Episode 0295 2 Basic Keyword Questions Sandro: [00:00:03] Welcome back to Liz and Sandro’s Marketing Podcast. We’re the podcast that helps your small business grow,...
Intro to Google Data Studio

Intro to Google Data Studio

Sandro goes over a powerful new(ish) tool Google is offering called Google Data Studio. Learn what it does and what it can do for your small business. Episode 0294 Intro to Google Data Studio Liz: [00:00:03] Hey there we are Liz & Sandro’s Marketing...
Why Good Web Hosting Is Important

Why Good Web Hosting Is Important

Today Liz discusses the importance of good web hosting. She’ll go over four aspects to consider when choosing a hosting provider. Episode 0293 Why Good Website Hosting Is Important Sandro : [00:00:03] Welcome back to Liz & Sandro’s Marketing Podcast....
Social Media Roundup June 2018

Social Media Roundup June 2018

Sandro goes over five recent news snippets from the world of Facebook, YouTube, Instagram and even talk a little Fortnite! We mention two previous episodes you can find here and here.¬†Sandro also mentions SparkToro’s Trending section found here. Episode 0292...
MailChimp vs Constant Contact

MailChimp vs Constant Contact

Today our email marketing guru Liz goes over the differences between email marketing heavyweights: MailChimp and Constant Contact. What she found surprised her. She also lets us know if either can take the place of a full Customer Relationship Management system (CRM)....
The State of Digital Marketing

The State of Digital Marketing

Liz & Sandro go over what they feel the current state of digital marketing is both for small businesses and for marketers, in mid-2018. Episode 0290 The State of Digital Marketing Sandro: [00:00:03] Welcome back to Liz & Sandro’s Marketing Podcast....