A Conversation w Digital Marketing Students Part 1

The second (of three) episode recorded live at Baldwin Wallace University. Today Liz & Sandro talk to Emma Bruno, a marketing student at BW. She shares how she came into marketing, what she likes about the classes & what success looks like after graduation....

Capitalizing on Instagram for the Holidays 2018

Recorded live from Baldwin Wallace University in front of Tim Marshall’s Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns. Special thanks to Tim & his entire class for welcoming us to speak to...
Is Google Evil?

Is Google Evil?

Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil? You can view the 30-minute talk...
Lumen5 vs Rocketium 2018

Lumen5 vs Rocketium 2018

Recently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future. Episode 0318 Lumen5 vs Rocketium 2018...
SEO Roundup Oct 2018

SEO Roundup Oct 2018

The past month has been a busy one in the search engine world! Today Sandro goes over a few updates including news coming out of Google’s 20th anniversary event! Episode 0317 SEO Roundup Oct 2018   Liz: [00:00:03] Hey there. Welcome back to Liz and Sandro’s...
Pros and Cons of Single Page Websites

Pros and Cons of Single Page Websites

Liz & her team have recently been working on a few single page sites. Today she goes over some of the pros and cons to having a single page website to represent your small business. Episode 0316 Pros & Cons of Single Page Sites   Sandro: [00:00:04] Welcome...
Facebook Lead Ads 101

Facebook Lead Ads 101

You may know about boosting a post or various other ways to advertise on the social media giant. But do you know about Facebook Lead Ads? Today Liz goes over what they are, why you may want to use them and how to set them up. Liz mentions Hootsuite studies. Those can...
Why Small Businesses Need Google My Business

Why Small Businesses Need Google My Business

Recently more and more studies are showing small businesses are not keeping up with their Google My Business dashboard. Today Sandro goes over several reasons to check in on this powerful platform. Sandro mentions Google’s scheduling and appointment partners....
Post New Website Launch Steps

Post New Website Launch Steps

So you’ve got a new website, now what? Today Liz goes over the steps her agency takes after the launch of each new client website. Learn about a few of the things she and her team do. You may want to apply some of these ideas to your own site. Liz mentions a...