The Importance of YMYL & E-A-T

The Importance of YMYL & E-A-T

Learn what YMYL & E-A-T mean in the world of Google & why they’re so important. Episode 0339   The Importance of YMYL & E-A-T Liz: [00:00:04] Hey there, welcome back to Liz and Sandro’s Marketing Podcast. Together, we provide tips and insight...
4 Marketing Ideas for Nonprofit Organizations in 2019

4 Marketing Ideas for Nonprofit Organizations in 2019

Discover 4 ideas that may help your nonprofit grow in 2019! Episode 0336   4 Marketing Ideas for Nonprofit Organizations in 2019 Sandro: [00:00:03] Welcome back to Liz and Sandro’s Marketing Podcast. We’re the podcast that gives digital marketing news,...
Is Facebook Still Relevant for Business Marketing in 2019?

An Update on Facebook Video Ads

Liz shares recent observations regarding video ads on Facebook as well as some updated best practices you should consider incorporating into your ad campaigns. Episode 0335   An Update on Facebook Video Ads   Sandro: [00:00:06] Welcome back to Liz and...
February SEO & Social Round-Up

February SEO & Social Round-Up

SEO & social updates for the month of Feb incl FB letting you know who uploaded your contact info for ad targeting, FB Pages can now join groups & making reservations w/o leaving Google! Episode 0334   February SEO & Social Round-Up Liz: [00:00:03]...
Take-Aways from WordCamp US 2018

Take-Aways from WordCamp US 2018

Liz shares some of her take-aways from WordCamp US 2018 in Nashville, including what she learned from the founders of the Yoast SEO plugin, how she might re-vamp her digital campaigns, and more. Episode 0333   Take-Aways from WordCamp US 2018   Sandro:...
What Is a Multi-Channel Marketing Campaign?

What Is a Multi-Channel Marketing Campaign?

In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever. Episode 0331     What Is a Multi-Channel Marketing Campaign? Sandro: [00:00:06] Welcome back to Liz...
State of Social 2019

State of Social 2019

Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social. Episode 0330 The State of Social 2019...
Digital Marketing Roundup Jan 2019

Digital Marketing Roundup Jan 2019

Our first roundup of the new year. Today Sandro talks G Suite price increases, a new Twitter web page, Instagram selling followers, Fyre Festival and a new way to share Facebook Events. Episode 0329 Digital Marketing Roundup Jan 2018   Liz: [00:00:03] Hello....