by Sandro Galindo | Nov 29, 2018 | Podcast
Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323 Reputation Management Basics – 2018 Liz: [00:00:06]...
by Liz Hersh | Nov 26, 2018 | Uncategorized
Liz goes over some basic subscriber list rules, including why you should avoid buying lists and why your subscriber list is still your biggest marketing asset. Episode 0322 Email Subscriber Lists Sandro: [00:00:06] Welcome back to Liz &...
by Liz Hersh | Nov 24, 2018 | Podcast
Our final episode recorded from Baldwin Wallace University. Today Liz & Sandro talk to Matt Harris, a marketing major at BW who also has his own video production company. Matt asks questions about marketing his business & shares how he got his first lead...
by Sandro Galindo | Nov 12, 2018 | Podcast
The second (of three) episode recorded live at Baldwin Wallace University. Today Liz & Sandro talk to Emma Bruno, a marketing student at BW. She shares how she came into marketing, what she likes about the classes & what success looks like after graduation....
by Liz Hersh | Nov 8, 2018 | Podcast
Recorded live from Baldwin Wallace University in front of Tim Marshall’s Content Marketing Class, Liz & Sandro discuss using Instagram for your small business holiday campaigns. Special thanks to Tim & his entire class for welcoming us to speak to &...
by Sandro Galindo | Nov 1, 2018 | Podcast
Recently Rand Fishkin, co-founder of Moz & now Sparktoro gave an SEO talk where he went over what he believes to be the future of Google and search in general. Today, Liz & Sandro go over that talk and ask, is Google evil? You can view the 30-minute talk here....
by Liz Hersh | Oct 29, 2018 | Podcast
Recently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future. Episode 0318 Lumen5 vs Rocketium 2018...
by Sandro Galindo | Oct 25, 2018 | Podcast
The past month has been a busy one in the search engine world! Today Sandro goes over a few updates including news coming out of Google’s 20th anniversary event! Episode 0317 SEO Roundup Oct 2018 Liz: [00:00:03] Hey there. Welcome back to Liz and Sandro’s...
by Liz Hersh | Oct 22, 2018 | Podcast
Liz & her team have recently been working on a few single page sites. Today she goes over some of the pros and cons to having a single page website to represent your small business. Episode 0316 Pros & Cons of Single Page Sites Sandro: [00:00:04]...
by Liz Hersh | Oct 1, 2018 | Podcast
You may know about boosting a post or various other ways to advertise on the social media giant. But do you know about Facebook Lead Ads? Today Liz goes over what they are, why you may want to use them and how to set them up. Liz mentions Hootsuite studies. Those can...
