What Is a Multi-Channel Marketing Campaign?

What Is a Multi-Channel Marketing Campaign?

In this episode, Liz explains what a true multi-channel marketing campaign involves. She gives an example and explains why multi-channel matters more than ever. Episode 0331     What Is a Multi-Channel Marketing Campaign? Sandro: [00:00:06] Welcome back to Liz...
State of Social 2019

State of Social 2019

Today Liz & Sandro reflect on the State of Social Media as we begin 2019. They go over a few stats, how paid social is the only mindset & give some thought to ways a small business in 2019 can still grow via social. Episode 0330 The State of Social 2019...
Digital Marketing Roundup Jan 2019

Digital Marketing Roundup Jan 2019

Our first roundup of the new year. Today Sandro talks G Suite price increases, a new Twitter web page, Instagram selling followers, Fyre Festival and a new way to share Facebook Events. Episode 0329 Digital Marketing Roundup Jan 2018   Liz: [00:00:03] Hello....
Help with Yelp

Help with Yelp

Reviews are once again making news in the world of digital marketing. Today Sandro goes over a couple of news items including a Yelp algorithm update & fake reviews. Episode 0328     Help with Yelp 2019   Liz: [00:00:03] Hey there. Welcome back to...
Amazon Is Everywhere

Amazon Is Everywhere

Recently Liz noticed two articles pointing out the growing dominance of Amazon. They’re hosting your website, putting out news (Washington Post), have a contract w the FBI for facial recognition services, deliver your groceries, create tv shows & films and...
December 2018 Social Media and SEO Round Up

December 2018 Social Media and SEO Round Up

Sandro goes over a few social & SEO updates incl: Instagram alt text, a Buffer IG stories creator and zero link results on Google. Also, Liz gives an update on Facebook custom audiences! Ep 326   December 2018 Social Media and SEO Round Up   Liz:...
Giving Tuesday Take Aways

Giving Tuesday Take Aways

Liz shares a few takeaways from her 2018 Giving Tuesday campaigns. Liz and Sandro share a few other insights on collecting donations through Facebook and advertising during the holidays. Episode 0324   Giving Tuesday Take Aways   Sandro: [00:00:06] Welcome...
Reputation Management Basics – 2018

Reputation Management Basics – 2018

Sandro goes over the basics of small business reputation. He discusses claiming your profiles on various sites, responding to positive & negative reviews & how to respond. Episode 0323   Reputation Management Basics – 2018   Liz: [00:00:06]...