If you have listened to this podcast over time you’ll know Sandro loves marketing events online. Recently he’s noticed a few changes to the way FB handles events and today he goes over those changes and how they may help your small business’ events!

Episode 0267

Facebook Events Updates

Liz: [00:00:03] Hello and welcome back to 60 second marketing I’m Liz Hersh and I’m here with my co-host Sandra Galindo together we are the podcast that gives you insight on Web sites, social media, SEO and so much more all in the time it takes to pick out your outfit for the day. Today Sandro has an update on Facebook Events.

Sandro: [00:00:22] Thanks Liz. If you’ve listened to this podcast over time you’ll know I love marketing events so I keep a close eye on what Facebook is doing as they are one of the best ways to spread the word about your events. And recently I noticed a few changes to Facebook events that I wanted to point out to those of you who may not be doing this regularly. First I noticed if you go into past events that you have created that have come and gone. At the top Facebook now asks you “how many people attended this event?” and there is a blank box for you to fill in a number and below it. It asks if you track this number by any of five options either by ticket sales. Sign up or registration manual count, gate or turnstile and the final option. This is an estimate. Facebook says this information will help them make your event insights better and I’m a big fan of Facebook event insights. If you host many events, let’s say you’re a theater with a lot of shows or a bar with a lot of fun event nights. I was just at a drunken spelling bee contest the other night over by Case Western.

Liz: [00:01:20] Oh man.

Sandro: [00:01:21] Yeah I forgot the “h” in “rhythm”, I got disqualified. Anyways if you’re having a lot of fun things like that then insights can help you plan ahead for how many people may be coming. It’s not exact but it’ll give you good guidance.

Sandro: [00:01:35] Second thing if you have repeating events you no longer have to create multiple events. This will be a huge time saver. We have a movie theater client who shows Rocky Horror 16 times a year and post those events to two Facebook pages. That’s 32 events created one by one. A big pain in the butt every year. But now you can create one event and set multiple dates and times within the one event. It’s awesome.

Sandro: [00:01:59] Next you can now manage events in the publishing tools. One easy place to create and edit all of your events. And finally two tiny things: they’ve removed the Free Event button when you create an event. I believe people were taking advantage of that or were not being fully honest about it and you can now add video to your events at the top header. It doesn’t just have to be a photo. All good things for your small business. If you post any kinds of events no matter how frequently or infrequently used.

Liz: [00:02:26] Thanks for that insight. And thank you for joining us. That wraps up today’s episode. Don’t forget to subscribe on your favorite podcast app. Join the conversation at the 60 Second Marketing Facebook Group and you can also check us out on Twitter & Instagram. Thanks so much. We’ll see you next time.