Sandro has long been a fan of Facebook Groups. One of the things missing from groups has been the ability for small businesses and brands to comment in groups.
Recently FB has brought about Facebook Groups for Business. Sandro goes over the pros and cons of this new tool for your online marketing.
Facebook Groups for Businesses
Liz: [00:00:06] Hey there welcome back to 60 second marketing. Liz Hersh and I’m here with Sandro Galindo. We are the only podcast that gives you marketing social media reputation management tips and tricks and so much more all in the time it takes to enjoy your morning donut. Today Sandro is going to be chatting about Facebook groups for businesses.
Sandro: [00:00:24] I’ve long been a fan of Facebook groups mainly because most of them have a purpose and bring together community. Some of the best ones I’m part of our neighborhood groups where people keep each other informed of events. Lost Dogs, new restaurants and potential crimes that have happened. Others talk about specific industries like a SEO or passions like movies. However for the longest time you always had to post as yourself, a person you couldn’t post or respond as your brand or small business. Recently this has changed as Facebook was testing and is now released worldwide: Facebook groups for businesses. While it does take a few steps forward in letting businesses and brands participate in groups it doesn’t go all the way and I’ll explain what I mean here. Basically what this is is your Facebook Brand or business page can now create its own Facebook group or link to a group that you personally already manage that is all about your business or brand.
Sandro: [00:01:30] Facebook tested this with the Washington Post. They let the Washington Post create a group called “post this” where they let fans engage with their reporters and it was a huge success. One of the key differences between pages and groups is that groups put more of a focus on community and are better for chatting or discussing and sharing. Well now with Facebook groups for business pages you can create the group or link it to your Facebook business page and not only post and respond as a business but facilitate the discussion or introduce new things you’re working on to the super fans who want to be part of your group.
[00:02:09] You can even create polls, something you can’t do on your page. In addition you can now schedule posts in groups. I know our group…
Liz: [00:02:18] That’s huge, yeah.
Sandro: [00:02:20] We were using a third party to schedule posts for our Facebook group, Liz and I.
Sandro: [00:02:25] This is all welcome news but the downside for me is that you still can’t just join any group you want as a business or brand. You have to personally have created or be an admin in the group in order to link your business to the group. So if there is a foodie group talking about your restaurant you still can’t respond as a restaurant unless it’s you who created or are an admin in the group. So still a bit of a ways to go I think to get businesses all in on groups but definitely this is a good start.
Liz: [00:02:52] I do think this is a great step because people want to be part of a community even if that community involves a brand. So this is fantastic. I’m really excited to start playing around with this. Thanks for the update Sandro and thank you for joining us. Don’t forget to subscribe on your favorite podcast app. Join the conversation at our Facebook group. We are also on Twitter and Instagram and don’t forget to send us your questions we’ll give you a shout out on the show. Thank you so much we’ll see you next time.