SEO & social updates for the month of Feb incl FB letting you know who uploaded your contact info for ad targeting, FB Pages can now join groups & making reservations w/o leaving Google!
February SEO & Social Round-Up
Liz: [00:00:03] Hey there, welcome back to the show. If this is your first time listening, then welcome. I am Liz Hersh and my partner is Sandro Galindo. Together we provide tips and insight about digital marketing, social media, search engine optimization, reputation management or whatever timely things we feel like debating. Today Sandro is going to give our February marketing roundup.
Facebook to Reveal Who Uploaded Your Contact Info for Ad Targeting
Sandro: [00:00:23] Thanks Liz. Let’s start out with Facebook. They’re going to now be revealing who uploaded your contact information for ad targeting. Back in June, Facebook made you say yes, you had permission as an advertiser to upload someone’s email address or phone number to target them with ads. But there was no real verification process.
Liz: [00:00:44] It was just a checkbox basically.
Sandro: [00:00:46] Yes, if we trust you. In November, Facebook took it a step further though and let marketing agencies mark who they were buying ads on behalf of. And now beginning February 28th, Facebook is going to begin showing people which company uploaded their email address or phone number. And this is going to be shown to everyone who clicks the ‘why am I seeing this ad?’ button that is on every Facebook ad. It’s really a little arrow.
Liz: [00:01:15] Yeah, in the corner.
Sandro: [00:01:16] In the corner. If you click that, ‘why am I seeing this ad?’ will appear and you can, and also ‘hide this ad’ or ‘stop seeing this ad.’
Liz: [00:01:22] Right.
Have Permission to Upload Contact Info
Sandro: [00:01:23] And you’ll be able to see Facebook will begin showing you, ‘You’re seeing this ad because you’re on a customer list of people Fred’s Bank wants to reach on Facebook.’ So Fred’s Bank wants to give you a loan, like you said before or sell you a savings bond. Facebook is going to show you what data was matched, whether it was your email address or your phone number or something else by Fred’s Bank.
Sandro: [00:01:49] What this means for you as a business is, you better make sure you have permission from people to upload their email address. Facebook hasn’t mentioned any penalties at this point. But I’m sure if enough people started saying, ‘I never gave Fred’s Bank permission to use my email address’ or ‘I don’t know where Fred’s Bank got my email address I have never been there before’ well, I’m sure there are going to be some penalties coming. And this all stems of course from Russia’s shenanigans. Maybe you’re going to start seeing ads for Russia and who knows why and suddenly you’re like, I never gave Russia permission to use my email address or target me. Well, that’s an extreme maybe, but this all stems from that.
Liz: [00:02:30] So when you first told me about this obviously my eyes got wide and I’m like, ooh, this is big. But then I’m thinking, you know what, I think the average consumer is probably not going to care that much. I think…
Do People Click “Why Am I Seeing This Ad?”
Sandro: [00:02:42] How many people click on that ‘why am I seeing this ad?’
Liz: [00:02:44] Yeah, I’ve only done that a handful of times when I felt like an ad was really mis-targeted and I was just like, I don’t want to see this anymore. Then I, then I explored how to get rid of it. But I mean, generally speaking, I think ads have been pretty well targeted to me.
Sandro: [00:03:01] It’s one of the great things about Facebook and advertising on Facebook.
Liz: [00:03:03] Yeah. And I also, if this starts to seriously get enforced and if Facebook really starts to crack the whip on this, I actually do think businesses will be scrambling.
Sandro: [00:03:16] I agree. So the bottom line is, have, be transparent, make sure you’re letting people know you may be using their email address or that you have captured email addresses and you’re not buying email addresses from third parties, which I’ve heard that idea suggested by clients way too much over the past year. Never do that.
Virtual Office Clarification by Google
Sandro: [00:03:34] Next up, Google has clarified how to use satellite offices or virtual offices. Too many businesses say they have offices in other states. I recently saw someone say they had offices in both Oberlin, Ohio, a tiny city here nearby here in Cleveland, Oberlin, Ohio and Buenos Aires, Argentina. I’m not sure how the two relate or how they got those two. But Google has now added four words to their policy, that location must be staffed during your normal business hours by your business staff. So it can’t be a third party, you can’t be receptionist that is just there taking mail for you, or for other businesses.
Liz: [00:04:15] So by your staff are the four magic words, okay.
Sandro: [00:04:19] By your business staff in order to be listed in Google My Business. So you can’t say you have offices in San Francisco, New York, Delhi and…
Liz: [00:04:28] London.
Sandro: [00:04:28] London, only because you’re renting out an office.
Liz: [00:04:31] And there’s someone there to collect the mail.
Sandro: [00:04:34] Shoving it under your door and somebody comes by once a month to get the mail. Yeah. So the problem of course is, and we’ll link to the article, how are you going to prove it? How is Google going to prove it that you’re not really there? Are are they going to come to your office? Probably not, but at least they’re moving towards some sort of clarification.
“By Your Business Staff”
Liz: [00:04:51] Yeah, because you ran into an instance here. So, we record, sometimes we record here and we’re here today in the coworking space in downtown Cleveland. And…
Sandro: [00:05:03] Our community manager Googled our address and she found a business in Texas who also said they had an office here in Cleveland and nobody, no one had ever heard of them, they hadn’t paid rent, she had never heard of them. She didn’t know who they were and she asked me if I knew who they were. I said no. Because they were an SEO company. And…
Liz: [00:05:22] So clearly they knew how to work the system.
Sandro: [00:05:25] So they were listing on their website offices in Texas and Ohio. And you’re not allowed to do that.
Liz: [00:05:30] And by the way, she reached out but you haven’t, she reached out to the company but you don’t know how that, like what transpired.
Reserve with Google. . . ON Google!
Sandro: [00:05:37] Correct. I just I need to, she’s out there in the hallway, I’ll go ask her at some point today. Next up, if you’re a restaurant or a company and a restaurant using one of the ‘Reserve with Google Partners’ you may be seeing, and this is something Liz and I tested and it worked for me a couple days ago, but you may be seeing a ‘Find a Table’ button when you Google, when somebody else Googles ‘restaurants near me’ or ‘Italian restaurants near me’ or ‘romantic restaurants.’ We are recording on Valentine’s Day.
Liz: [00:06:05] And we, I actually asked, I’m like, what, what criteria makes a romantic restaurant? I don’t know. And it could be different for everybody.
Sandro: [00:06:15] Yeah, I joked about Chucky Cheese, but that’s not. Anyways, so when you Google those, the dropdown will have some filters, and one of them that has been recently seen is ‘Find a Table.’ If you use one of the ‘Reserve with Google Partners’ like Open Table or Restorando or Reserve, you may be appearing as an option to make the reservation right there on Google without leaving Google. When I tested it two days ago, it popped up with, times the number of people in your party and boom, click. I suddenly had a reservation.
Play By Google’s Rules?
Liz: [00:06:48] Yeah I think this goes back to something we’ve talked a lot about, the emphasis on Google My Business and how much Google is really trying to keep traffic on their site. Instead of sending someone to a website where there is then, where there is then a button to make an appointment, reserve a table, whatever it is, they’re keeping that all within their platform.
Sandro: [00:07:10] And we’re seeing that, of course yeah, and we talked about it, you’re right, we’ve talked about it before and if this is what Google wants then maybe…
Liz: [00:07:18] Yeah, I mean it’s not ideal but I think we all, sometimes we just have to play by Google’s rules whether we like them or not.
What is Reserve with Google?
Sandro: [00:07:25] So if you don’t know what ‘Reserve with Google’ is…
Liz: [00:07:28] Check it out, because there’s a whole, we’ll link this in our show notes but there’s a lot.
Sandro: [00:07:34] And I see this happening not just with restaurants soon but with massages because they’d use massages, salons, and you mentioned one other one.
Liz: [00:07:43] Mindbody for yoga classes.
Facebook Business Pages Can Join Facebook Groups
Sandro: [00:07:46] So, maybe consider using these services so that you’ll get on the Google reserving bandwagon. And finally, we’ll end with more Facebook news. Facebook pages or your business pages are about to be allowed to participate in groups. In the past, I’ve always said the best thing about groups is that it’s a community. It’s people talking to people and there were no ads.
Sandro: [00:07:59] Well now, Facebook business pages will soon be able to participate in the conversation. And I see the benefit. We have a client in a small close-knit community called Chagrin Falls, Ohio here. And we’ve seen people talk about the business for good things and bad things. We’ve always wanted to participate, but we had to consider that we’d have to do it as our own personal account. Well now, we’ve asked permission to join this community, this tight-knit Facebook group as a business. And they’ve given us permission and we’ll be able to respond to things.
Liz: [00:08:44] That’s good.
Sandro: [00:08:44] Yeah. Actually it is a really good thing. As a side note, I’m pretty sure we’re going to be seeing ads and…
Liz: [00:08:50] I think so too. Yeah.
All Messaging through Facebook Messenger?
Sandro: [00:08:52] So your Facebook page will be able to participate in groups coming soon. And one other way you’ll be able to message is receiving Instagram DM’s through your Facebook Messenger. Liz and I don’t use Facebook Messenger and are…
Liz: [00:09:04] Not a huge fan.
Sandro: [00:09:06] I dislike it greatly too, but this may be a reason to do that, and also a reason to start lining up your guidelines for your team for responding in a timely manner or who handles what. And also you may want to, something I’m becoming more and more a fan of is auto responders for common questions. This will be great because we get questions on Instagram and Facebook and if we can just do it all through one platform that’ll be even better. This is also pointing towards the fact that it looks like Facebook is going to be integrating WhatsApp into their messenger as well. Which some people don’t like but if they get WhatsApp, WhatsApp isn’t that big in the United States but around the world.
Liz: [00:09:42] It’s big elsewhere. Yeah.
Sandro: [00:09:44] So combining everything into one platform may be a helpful way for you to communicate with your customers.
Liz: [00:09:49] I think so. I love it. Well thank you for this update. I love these episodes because we get a lot of quick hitting advice. And we love to hear from you. Let us know what you think. Send us a tweet, a Facebook message. Show us some love on iTunes with a review. We would love to hear from you. That wraps up today’s episode. We will see you next time