Today we have four social media updates for you including updates on Instagram’s mute feature, Google Q&A and a 3rd party Twitter app appeal. We talk about a past episode on Google Q&A found here.

Episode 0289

4 Social Media Updates

Liz: [00:00:03] Hey there. Welcome back to Liz & Sandro’s Marketing Podcast. We help small businesses stay on top of their website, Social Media, SEO, reputation management and so much more. Today we have four miscellaneous social media updates for you. .

Sandro: [00:00:19] Correct. Thanks Liz. We seem to be doing these these once or twice a month. And so there’s always little bits of news here and there. We want you as a small business to be aware of or as a social media user to be aware of. So first & most of these are about Instagram. Instagram is testing a mute feature for the feed. So previously you could always mute someone’s stories in Instagram. I don’t know if you even knew that. I just learned that. That’s been available for a while but you couldn’t mute their photos or videos in your main feed. Well Instagram is finally changing that. And to be fair you were never notified if someone unfollowed you. So maybe you didn’t want to unfollow them because they could see it in their list and their follower list but now you don’t have to worry about that hurting anyone’s feelings you can just mute them. Muting will take a few weeks to rule out to everyone according to Instagram so don’t worry if you don’t see it just yet. .

Sandro: [00:01:08] Second Instagram is showing some users a mid feed alert that says “you’re all caught up. You’ve seen all the new posts from the past 48 hours.” This appears if you’ve been doing a lot of browsing. This feature addresses two things including some of the backlash people have had after the feed changed from chronological to an algorithm. This way you know you saw every food pic or sunset or selfie pic over the past 48 hours from the people you follow. But it’s also part of the quote unquote “Time Well Spent” movement Mark Zuckerberg has been promoting. He is prioritizing well-being over profits. So they want you to know you can stop scrolling and set your FOMO, fear of missing out aside, you’re all caught up. You can go do other things. .

Liz: [00:01:53] I’m Sitting here rolling my eyes because I think it’s it looks good. But let’s be honest. Facebook wants you to continue to spend as much time as possible in their apps.

Sandro: [00:02:06] And Liz & I are recording this as Mark Zuckerberg is… .

Liz: [00:02:09] He’s. Where is he. He’s testifying in Europe right now. He’s. He’s probably taking a beating right now. .

Sandro: [00:02:15] So he can point to it time well spent quote unquote while he’s there in the hot seat. And this update goes hand in hand with some Instagram users are finding a “usage insights” feature that lets you know how much time you’re spending on Instagram. So if you think you’re spending too much time you probably are but this will actually quantify it by telling you how much time you spend on Instagram. And again let you know that there may be better time well spent doing other things. And again you’re rolling your eyes. I’m looking at you. .

Liz: [00:02:45] Actually I’m thinking we should test this. So like what are your predictions for how much time you spend in Instagram a day? I’m probably I would guess that I’m 30 minutes. .

Sandro: [00:02:54] A day? .

Liz: [00:02:55] Yeah. Are you less? .

Sandro: [00:02:56] Oh Yeah. So for clients we do go through everyone’s stories just a lot. So we appear on there. So I’m not looking at Instagram I’m just tapping tapping tapping. .

Liz: [00:03:06] Sure. .

Sandro: [00:03:06] But Personally yeah maybe seven or eight minutes a day. I wish I wish Instagram had lists so I could follow my favorite people. .

Liz: [00:03:14] Well Let’s test this feature and report back to our listeners. How much time we’re actually spending on Instagram. .

Sandro: [00:03:21] It’s not appearing for everyone just yet but hopefully they’ll be out for everyone soon. .

Liz: [00:03:24] Yeah I would say I’m I maybe approaching 30 or if I’m being honest with myself I may be approaching 30 minutes. .

Sandro: [00:03:30] I’m going to make sure you are going to be muting people now? Is that what you’re saying? .

Liz: [00:03:34] I might. Yeah because there’s a lot of yeah. . . .

Sandro: [00:03:37] There’s a lot of what? .

Liz: [00:03:38] There’s Just a lot of noise that I don’t need to hear. .

Sandro: [00:03:41] Next Up the Google Q and A. So we’ve talked about Google Q&A in the past. Link to that episode in the show notes. But before Google did not notify you when people responded to your question or when people asked a question on your business. Well now they are. And I’m grateful because I can see some of the questions and some of the silly questions being asked and I’m glad there’s a big community of people out there answering because I don’t have to answer these things but I know someone answers so I don’t have to go in there and answer myself on behalf of a business.

Sandro: [00:04:09] But of course you still can, but at least now you’re getting notified instead of going in every Monday and I’m scrolling through all the questions like we do we just know when a question’s asked instantly or if you ask a question you’ll know someone answers. .

Liz: [00:04:22] Yeah & we tested this when we first spoke about this a couple months ago you asked a question on my business page and I responded but you never got a notification. .

Sandro: [00:04:32] I Don’t. I still don’t know what you answered I have to go back and look. .

Liz: [00:04:34] It Was a good answer. .

Sandro: [00:04:37] If you have a question perhaps PR just .

Liz: [00:04:39] Send it, I’ll respond.

Sandro: [00:04:39] She’ll get a notification. Finally a personal plea: On August 18th of this year Twitter is deprecating streaming services to third party clients meaning if you use some other app other than the official twitter app you could be seeing delays on your Twitter timeline and a few other shortcomings. So in response four of the biggest third party Twitter clients Talon, Twitteriffic, tweetings and my favorite and I know a lot of people that uses on the iPhone Tweetbot, have written a letter appealing to its users to write to Twitter and ask them to come up with a better solution. .

Sandro: [00:05:14] I Use a love Tweetbot and have used it since its inception. It was a very first app I ever purchased for my iPhone. I love love love it. It shows Instagram photos in the feed so I don’t click through to look at the Instagram photo on Twitter. It just shows it. And it does a lot of other things. It shows me everyone I follow. Twitter is shadow banning some people so you don’t see them as much on your Twitter but Tweetbot seems to show me everybody however these third parties. Don’t do a few things including show Twitter polls or show ads.

Sandro: [00:05:43] And I believe this may be the problem. Twitter wants people to see the ads. And right now I love scrolling through Twitter and I haven’t seen an ad in years on Twitter because I use this third party app. And I get that. So maybe throw the ads in Twitter? And let us keep our third party clients? I’ve been on Twitter since 9 months after it began. I remember it was third party clients and helped make Twitter what it is today. Twitpic was the first service that showed you photos on Twitter. Favstar you can see all the best tweets on Twitter and both are now gone. I would urge Twitter to do the right thing and let these third party clients have full access to all the tweets in a timely manner and at a fair price. Right now Twitter is looking to charge twenty nine hundred dollars a month for every 250 users and Tweetbot I know it has tens of thousands of users. That’s a lot of money. Tweetbot you just pay 10 bucks once and that’s it. You don’t have to pay again anyways. So Twitter please there’s got to be a better way. I believe in you. You just shut down your Twitter app for the Macintosh. So right now the only way to browse Twitter on a mac is through the website or through Tweetbot. Tweetbot has a Mac app. So it’s a personal appeal if you use Tweetbot or another another third party product. Just know that August 18th you may not be seeing all the tweets in a timely manner so if you’re watching a sporting event and a touchdown was just scored or the Cavs LeBron just scored it maybe three or four minutes later before you realize what happened. If you’re following the game on Twitter. .

Sandro: [00:07:05] All Right so Twitter. I love you. I probably will leave you but get it together. There is a better way. We will link to this letter titled Apps of a Feather that outlines what’s happening in the show notes. .

Liz: [00:07:16] A Lot going on which is cool. What was that, Tweets of a Feather? .

Sandro: [00:07:19] Apps of a feather all four the Big Apps wrote the same letter. .

Liz: [00:07:25] I Like it. Come on Twitter we want you to be great again. We’re rooting for you. Well thank you for these updates. As always we will continue to share miscellaneous updates. We should probably give the segment an official name and do it once a month because it always seems like there’s something to chat about. So thank you for joining us today. Don’t forget to subscribe on your favorite podcast app. Join us on Facebook, Twitter and Instagram. Send us your questions. We would love to hear from you and we will give you a shout out on the show. Thanks so much and we’ll see you soon!