Recently Sandro has had the opportunity to work more & more w the FB Pixel & today he shares some of the things he’s seen it do & implores all small businesses to install it regardless of what you do!
More Insight on the Facebook Pixel
Liz: [00:00:02] Hey there welcome back to 60 Second Marketing. I’m Liz Hersh & I’m here with my co-host Sandro Galindo we are back after a brief hiatus. We were both super busy during the month of September but we’re glad to be back. Together we are the podcast that gives you marketing insight tips and tricks in the time it takes to walk your dog. Today Sandro has some more insight on the Facebook pixel.
Sandro: [00:00:25] Thanks Liz. Recently I’ve had the opportunity to work more and more with the Facebook pixel and I just want to say everyone should have a Facebook pixel on their Web site. Two things every web site should have on them. Even if you don’t know how to use them right now Google Analytics tracking code & a Facebook pixel. So I’m recommending very highly learn how to add the Facebook pixel because all of the things that that little pixel can do are pretty amazing. Liz & I have always said the two best places to advertise online are Facebook and Google. And if there’s any chance you will one day advertise on Facebook, then having the pixel in place before you do will help when that time comes. And if you’re already advertising or boosting posts and you do not have the pixel then I don’t know what you’re doing or how you’re measuring performance. Some of the things Facebook can do with the pixel is let you know when someone has filled out a form or made an appointment or purchased a ticket to your event or just added something to their cart. And you can track that as something directly related to your Facebook ad. Why waste ad dollars promoting an event and you don’t really know how many people bought tickets because of your ad? With a pixel you can track what return you got for your ad dollars. And crazy enough. Facebook wants to do right by you.
Sandro: [00:01:39] So once they know you are tracking conversions or sales or people who fill out a form they will show your ads to people who they think are more likely to do what you are trying to track. They won’t just show it to everybody. Once Facebook knows what your goal is they will help you by showing your ad to people they think will reach the goal you set out for your Facebook ad. It’s pretty crazy but we’re seeing this work. There’s trial and error and a good amount of time setting up the ads. But once you’ve gotten them running with the code in place just let it run check your results and adjust accordingly. And there’s a lot more you can do with a pixel like track who has come to your website and then show them an ad up to 180 days later and so much more. It’s work but it can pay off. So bottom line don’t be afraid of the Facebook pixel. If you need to take baby steps, start by installing it and letting it begin to collect data and at the very least you can then start to dip your toe into all the good things it can do for you.
Liz: [00:02:32] I love this advice. One of our newer projects the client has gone ahead and installed the pixel. We’re not going to do anything with it right away. We’re going to let it run collect data and then see what we can do with it. So this is great advice thanks Sandro. And thank you for joining us. Don’t forget to subscribe on your favorite podcast app. Join the conversation at the 60 Second Marketing Facebook Group. And we’ll see you next time.