Today Sandro goes over the new Instagram Questions sticker. He covers how to use it and how it can help your small business.
Instagram Questions Sticker for SMBs
Liz: [00:00:03] Hey there, welcome back to Liz and Sandro’s Marketing Podcast where we cover digital marketing, social media, SEO, reputation management and more. All to help your small business grow. Today Sandro is going to be talking about Instagram’s new Questions sticker.
Sandro: [00:00:18] Correct. Thanks Liz. On July 10th Instagram debuted its questions sticker and it’s safe to say it’s quickly become one of the most used features of Instagram. And just another reason I personally haven’t opened my Snapchat in about two weeks. And I think I saw you on Snapchat.
Liz: [00:00:35] I . . . yeah I’ve been updating it very sporadically but definitely not as much as Instagram. It’s just such a pain to go there now.
Sandro: [00:00:44] Seeing fewer and fewer people on Snapchat. That’s another episode though.
Sandro: [00:00:48] However I do understand there is some backlash to this question sticker. If you look online you’ll find many people making fun of the questions. And in fact Instagram went down on July 13th three days after the debut these question stickers and people wondered if the questions had anything to do with the outage. Either way love them or hate them or maybe you haven’t even heard of them. Regardless I think it’s something small business owners may want to take advantage of. And here’s a couple of reasons why.
Sandro: [00:01:17] A) Content. If you’re looking for new content or blog post ideas these questions may bring to light some topics for you. Sometimes you can’t see the forest through the trees meaning sometimes you’re too close to your own business and what you do to realize many people have questions about some of the most basic things that you do. These Instagram questions may be a good way to go back to the basics.
Sandro: [00:01:39] Second we’ve talked about Google Q&A in the past. Those are questions asked in your google results or knowledge panel. In the past we mentioned that a good practice is to go into your own Google Q&A and ask questions, some of those common questions you get regularly and answer them yourself. Those Google questions are permanent so people Googling your business may be scrolling through them and figure things out on their own. Well with Instagram questions those questions are only, only last 24 hours and you may hear some good ones so you may want to take those and take them over to Google Q&A.
Sandro: [00:02:14] So how do you use these question stickers? It’s pretty easy to start by loading up a picture into your story and click the Stickers tab at the top and one of the stickers you’ll see is Questions. It defaults to saying “Ask me a question,” which is what most people use but you can also use open ended questions. So a restaurant can ask what’s something you’d like to see on our menu? Or a spa might ask what’s the service you’d like to see us offer? Or a realtor could ask what’s your favorite neighborhood? And people can type an answer instead of asking a question.
Sandro: [00:02:47] The other thing to keep in mind these questions submissions are not anonymous. There are many tweets out there of people, for some reason, assuming responses were anonymous. And people are professing love for secret crushes. Or asking people why their dog was so ugly. I saw a bunch of funny ones out there. So keep that in mind if you respond to one of these.
Sandro: [00:03:07] However on the other side, though you’re able to see who submitted each response in your viewers list, where it’s private to you only, when you share that response in your story, your friend’s photo and username will not be shown. In other words if you choose to share a response in stories, that person’s identifying information won’t be shown. But privately you will know who said what.
Sandro: [00:03:31] And, how to view your questions? It’s not that intuitive to start. You have to click on the bottom left corner of your story to see everyone who has viewed your story and it’ll default to Insight’s. You’ll have to click on the little eye or the views next to the insights icon to view the questions asked and you can choose which ones you want to answer. You don’t have to answer them all. And something interesting that we’ve noticed, Liz and I just tested, the person submitting a response. They aren’t notified if their question is answered or used. Liz & I test this an hour. . .
Liz: [00:04:06] Yeah at least an hour ago and I’m still waiting for a notification.
Sandro: [00:04:09] You haven’t been notified.
Liz: [00:04:10] I did see your answer to my question in your story. So, I got my answer. If the Instagram user is active & checking what’s going on, they’ll see the response. But no, no notification.
Sandro: [00:04:22] Correct and it’s a little strange to me I don’t know why.
Liz: [00:04:24] But Google questions didn’t we tested Google questions as well. You asked my business a question. I responded and you never got a notification there either.
Sandro: [00:04:33] That has been updated though.
Liz: [00:04:34] Okay now I remember you mentioning that.
Sandro: [00:04:36] Yeah. And as a business you get notified of every single question whereas with. . . That’s the other thing in Instagram stories you aren’t notified of questions. I’d love to see that. Say “hey you just got a new question” someone just asked the question and that’s not just yet either. So you got to keep checking. You have to be on top of things to check out your questions. And again, they only last 24 hours.
Sandro: [00:04:56] Two final things basically on how to respond. I see some people typing long answers to questions and sometimes I’m like “wait how would I answer. How would I read that whole answer in 15 seconds I have?” Well Liz taught me. . .
Liz: [00:05:08] You put your finger on the screen and just hold it and the screen will stay frozen which gives you an opportunity to read the response.
Sandro: [00:05:16] Yes blew my mind. I did not know that. It’s fantastic so if somebody answers something really long with a really lengthy answer a really long question then you can just tap and hold it will stay frozen. Thank you Liz.
Liz: [00:05:30] You’re welcome.
Sandro: [00:05:31] However something else I’m saying is that you don’t have to type in your response you can actually videotape yourself answering the question. I’m seeing that more and more. That’s pretty cool. Just like with every other story though you will only have 15 seconds of video to answer that question. So all in all a new product by Instagram and just showing more reasons why they’re leading the way. And even though they plainly copied Snapchat on so many things are they’re now doing new things that Snapchat isn’t doing. And just more reasons to really delve into your Instagram if you aren’t doing that already. It’s quickly become my choice. . . Twitter is still number one but Instagram is becoming a popular alternative for viewing your friends and your favorite business’ content.
Liz: [00:06:15] So I’ve been seeing this used quite a bit, obviously. I don’t feel compelled to ask questions to you know my typical connection on Instagram. But there are some brands and sort of celebrities you know, bloggers that I follow that I’ve been intrigued by. They like a couple of fashion bloggers that I follow threw out the opportunity to ask some questions and I saw some really good ones from their fans you know. “Is this your full time job?” “How do you manage everything?” “Are you going to write another book?” And it was it was cool to to hear some of their responses so I’m liking it. You know I also. . . oh, go ahead.
Sandro: [00:06:52] I was going to say, were they typing in their answers? Or speaking like video?
Liz: [00:06:55] They typed their answers. Yeah I suspect this is going to be a feature that’s hot for a hot minute and then after a couple weeks it may kind of fade away. But that’s fine. You know something fun to play with for a couple of weeks always keeps people engaged.
Sandro: [00:07:12] I agree. I know they have their slider answer bar like “how much do you like my new puppy?” And you could slide the little slider.
Liz: [00:07:17] Yeah I’ve seen that one too.
Sandro: [00:07:18] Yeah and that seemed to fade away pretty quickly as well as a yes or no question. So those are still pretty popular.
Liz: [00:07:25] I see a couple of those. But but yeah you’re right. They kind of came and went pretty quickly.
Sandro: [00:07:31] And just a heads up. Those answers are not anonymous either. Nothing about Instagram stories is anonymous. So if you view somebody’s story or if you answer or if you slide the little slider. It is not anonymous. Just a heads up.
Liz: [00:07:45] Good to know. Well thank you for sharing all the details about this new sticker and Instagram I’m sure will be more of these in the future to chat about. And thank you for joining us. Don’t forget to subscribe on your favorite podcast app, iTunes or Google podcast. We are on Instagram, Twitter and Facebook. So track us down. And you can also find us at themarketingpodcast.net . Thanks so much we’ll see you next time.