Link building is an important part of your website’s search engine results. Today Sandro begins a three-part series on link building 101.

Episode 0239

Link Building 101: Part 1

Liz: [00:00:05] Hello and welcome back to 60 second marketing I’m here with my co-host Sandro Galindo. We are back after a brief hiatus. We have a bunch of episodes in the queue for you so get ready. Today we are kicking things off with a three part series today Sandro is going to be doing Part 1 of Link Building 101.

Sandro: [00:00:26] Thanks Liz. So what is link building. We’ve mentioned it in the past episodes but for those of you who are new to us it’s the art and I’m learning that this isn’t art. It’s the art of having other good Web sites link back to your Web site. Google uses links as a signal about your Web site. While we don’t know the exact secrets of Google’s algorithm to decide what ranks number one two or three there’s always been strong correlation to the number of good links pointing to your site to how well your site ranks on search engines. And again it’s just one of the ways to rank higher and the one we’re focusing on for the next 3 episodes. Because of this importance, link building is an ongoing process and never stops. If you hire a search engine optimization specialist or SEO, for a year they will mark up your Web site monitor where you are where you need to be. Make adjustments make sure you’re listed properly on directories and buildings. But even after you part ways you as a small business owner should continue to think links. Keep building and adding links wherever possible. So how do you build good links. That’s the hard part and why it’s an art form in the past anyone could put up a Web site and name it Internet directory and then take some cash to put your link there. A Web site like that served no purpose but to make money and list links of any kind and that’s spam and has been known to count against your Web site.

Sandro: [00:01:53] Anyway your next episode will be going over basics of link building including simple free links, non spammy paid links and how to work to get great links.

Liz: [00:02:03] You know one thing I think that people struggle with is that this is an ongoing thing it’s like health or exercise you don’t just do it for a year and then forget about it.

Liz: [00:02:12] You have to keep doing it so I’m excited to hear more about what you have to say in episodes two and three. That wraps up today’s episode. Don’t forget to subscribe on your favorite podcast app. Give us a review.

Liz: [00:02:24] We would love to hear from you and send us your questions we’ll give you a shout out on the show. Thanks so much and we’ll see you next time.