It’s the second episode in Sandro’s three-part series on basic link building. Today he goes over a few easy links to get for your small business. 

Sandro mentioned a phrase to search for to find Meetup sponsorships. All you do is type this into Google verbatim:   site:meetup.com “this group does not have sponsors right now”

To narrow the search results, stick your state or a city (any city) at the end, like:   site:meetup.com “this group does not have sponsors right now” OH

Or:   site:meetup.com “this group does not have sponsors right now” Cleveland

Episode 0242

Link Building 101: Part 2

Liz: [00:00:06] Hey there, welcome back to 60 second marketing I’m Liz Hersh and I’m here with my co-host Sandro Galindo. We are the only podcast giving you marketing tips and tricks in the time it takes to post a selfie. Today we continue with our link building 101 series. Sandro has part two and some more insight on how to build links for your website.

Sandro: [00:00:27] Earlier this week we laid out basics of what link building is today I’ll go over how to do it especially if you’re just starting out. We’re going to go with some low hanging fruit here to start. If you are in the United States. Head over to patch dot com or your local newspaper’s website or both. Patch has a business directory you can list your business on there for free. Your local newspaper probably has one too. We do here in northeast Ohio. Next head over to Manta dot com, and we’ll put all these links in the show notes. They’re also a good business directory and it’s a solid one and also free so get your name address phone number Web site up there and you’ll get a great link. From there I start to think about groups you’re affiliated with if you’re a member of local Chamber of Commerce they should be giving you a link. Liz & I are members of Toastmasters and the club webmaster has our and other members’ business web sites listed and linked. If you donate a gift certificate or money or time to your favorite charity ask for a link when they list your business. The better business bureau is also a solid link. Though it does cost money to be a member. Another solid link that will cost but maybe be as low as $5 a month. Sponsor a meetup group. There is a certain phrase you should google to find Meetup groups in your area that don’t have sponsors will put exactly what to google in our show notes. But once you find one you can contact them.

[00:01:47] Offer to pay part or all of their monthly meetup costs. Meetup costs are just $10 to $15 a month. We usually start out by saying hey we love you sponsor we can pay up a portion of your meetup costs like $5 a month and see where it goes from there. It’s a great link. Think of your profession or any professional organizations associated with you. My newest client is a member of the National Association of Women in construction. Boom. Got a link. If you’re a woman or minority owned business look for directories that support that in your area. They’ll give you link opportunities. Do you have employees that belong to groups that could support links or do you have relatives that own their own business or Web sites those or other link opportunities. Another example if you’re a restaurant that has a trivia night or local band playing regularly be sure to ask them for links to Web site. So in short there’s a lot of ways to build up a few basic solid links just by thinking locally realizing what’s available in your city and by considering the people and organizations you’re affiliated with. Next week we’ll go over the next steps past building basic links.

Liz: [00:02:54] I love these tips. Start small and grow from there. And these are not difficult it just is going to take a little bit of time. Some outreach on your part or on your assistant’s part to get this done so I love these tips. That wraps up today’s episode. Thanks for joining us. Don’t forget to subscribe. On your favorite podcast app. Join the conversation at the 60 second marketing Facebook group. Send us your questions because we’d love to hear from you and we will give you a shout out on the show as well. Thanks so much. We’ll see you next time.