Today Sandro concludes his three-part series on the basics of link-building. In this episode he mentions Help A Reporter Out or HARO.
Link Building 101: Part 3
Sandro: [00:00:15] Thanks Liz. Last week we had the first two episodes in our link building 101 trilogy today in the finale I’ll talk about going past basic links and the work involved. It basically all comes down to the knowledge you have and or the cool thing your business does and exploiting that. And there’s several ways to do this one. Sign up for help a reporter out or HARO for short we’ll have a link in the show notes. This is a service reporters from all over the U.S. go to to solicit an expert for a story or to find people with certain experiences and expertise. They send out about three emails a day can be overwhelming but take five to ten minutes every day to search through the e-mails and you may find an opportunity to help a reporter and in return if they use you they’ll also link to your web site. You can also go to patch dot com and upload a unique article you’ve written about your profession or industry or reach out to your local news outlet asking if you can submit a story or letting them know you’re available for an interview. This can be a tough sell of course because they’re busy but if you have a unique perspective profession or idea this could work.
Sandro: [00:01:20] Going along with this. Reach out to blogs either in your industry or your locale and offer to guest blog. If you’re a foodie find a local food blog. Reach out and ask if you can write a blog like seven best local lunch spots under $12.
[00:01:35] If you’re a plumber you can write five best public bathrooms in town but just as important for someone else right for yourself. This means having a blog. Commit yourself to writing 400 words even twice a month about your business about your industry or your products and services.
[00:01:50] But not just that write about what others may be interested in. I know of an HVAC company that wrote a blog post listing their 10 favorite local Instagram accounts and it went viral. It was published and tweeted about everywhere. And more importantly linked to over and over again. Which shows that even if you’re a tax preparer you can still blog about your favorite places to eat where the place where the best places to take a walk in your town. So while you should be writing about what your business and website is about mainly, you don’t have to confine yourself to that exclusively. In short create content. Start a blog. Reach out to others who may need and want content on the stuff you know about and get links from them. This process isn’t always easy but as with most things the more you do it the better you’ll be at it. And believe me the feeling you get when a news outlet quotes you and says are using your stuff is amazing and will make you feel that you want to keep going forward. Of course more importantly Google will notice it too.
Liz: [00:02:50] I think a lot of people are overwhelmed by creating content so perhaps an episode on how to easily write good content is in order. Specifically I’m thinking of ways to delegate this so you can publish content quickly and efficiently, so stay tuned. That wraps up today’s episode. Thanks for joining us. Don’t forget to subscribe on your favorite podcast leave a review, we’d love to hear from you and send us your questions as well, we’ll give you a shout out on the show. Thanks so much and we’ll see you next time.