Sandro goes over the four options you have to broadcast live video today: YouTube Live, Instagram, Twitter/Periscope and Facebook Live.
Overview of Live Video Broadcast Options
Liz: [00:00:05] Hello and welcome back to 60 Second Marketing. I’m Liz Hersh and I’m here with my co-host Sandro Galindo. We are the only daily podcast offering marketing tips and tricks for small business owners in the time it takes to enjoy your morning doughnut. Today Sandro has an overview of live video.
Sandro: [00:00:20] If you haven’t heard, live video is here and it’s here to stay. The reason being, its audience keeps growing exponentially. If you’re not posting live yet it’s time to start thinking about it. So to start, let’s talk about the four major platforms and some information about each.
Sandro: [00:00:35] Facebook. It’s been just over a year since Facebook Live has been introduced. And its CEO Mark Zuckerberg is on the record saying the news feed will one day be nearly all video. The number of Facebook Live posts grew over 300 percent the first six months of last year. And the number of video views should reach 64 billion per day by August. In addition, Facebook Live videos are viewed three times longer than regularly uploaded videos and get ten times more comments. If you want to know the most viral Facebook video live of all time, it’s the Chewbacca Mom video from this past Christmas.
Sandro: [00:01:12] YouTube Live is next. It’s the oldest. Most people don’t know it’s been around for a decade. You have to have a thousand followers to your YouTube channel in order to be allowed to post a live video. One of the pros here is that YouTube shares ad revenue with highly engaging live feeds.
Sandro: [00:01:26] Next up Instagram Live. It’s the newest of the services, it debuted six months ago and takes the disappearing approach, that is, livestreams are only viewable for 24 hours although they can be saved to the video owners’ smartphone. Pros here, it’s very popular. Cons, the constant notifications that your friends are live streaming.
Sandro: [00:01:45] Finally there’s Periscope. It’s one of the oldest live streaming services, now owned by Twitter. If you’re a Twitter rockstar then you can definitely take advantage of the notifications your followers get when you go live.
Sandro: [00:01:56] So if you’re asking yourself where to start, I’d say go with Facebook. It’s easy to use and has a big potential audience and also Facebook is really pushing video in news feeds right now. If you’ve got a strong presence in one of the other platforms, then go ahead and start there. Whichever you choose, just start posting live video.
Sandro: [00:02:16] If you’re a restaurant, show your cooks or bartenders putting the finishing touches on food or drink. If you’re a roofer, show yourself working in a bad weather day to show that you work in all kinds of weather. Or if you’re a store, live broadcast some of the new products you have. There’s all kinds of ways to get into the live streaming game and yeah, you’re not going to be perfect the first time, but no one ever is. Keep at it and make this one more way you’re staying ahead of your competition.
Liz: [00:02:38] If our Facebook feeds are going to be all video in the future I can only imagine how much more time is going to be spent or wasted on Facebook. It’ll be interesting to see this. Thanks for this insight Sandro. That wraps up today’s episode. Don’t forget to subscribe on your favorite podcast app. Join the conversation at the 60 Second Marketing Facebook group. Send us your questions if you have them. We’ll answer and give you a shout out on the show and we’ll see you next time.