Recently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future.

Episode 0318

Lumen5 vs Rocketium 2018

 

Sandro: [00:00:03] Welcome back to Liz and Sandro’s Marketing Podcast. We’re the podcast that helps your small business grow through help with social media, web design, reputation management and so much more. Today Liz is going to be comparing two cloud-based desktop video editing tools: Rocketium and Lumen5.

Liz: [00:00:22] That’s right. About a month and a half ago I did an episode comparing two mobile video editing apps; Ripl and Quik, both of which I liked. Both had some pros and cons. And as promised, I wanted to do a desktop version comparison. A little bit of background as to why I chose these two. Full disclosure, my team and myself, we are using Lumen5 and when I found out about it earlier this year it came highly recommended. So we jumped right in and started using it. And truthfully, I didn’t really test many other ones. I thought this would be a good opportunity to see what else is out there. So yeah, I am comparing Lumen5 with Rocketium. Hopefully I’m saying Rocketium correctly by the way.

 

Why Compare These Two?

 

Liz: [00:01:08] As I was doing some research, there are many tools out there, actually quite a few. I did some Googling, kind of skimmed a couple blogs and quite honestly, just kind of randomly picked Rocketium. There’s not much science behind the choice. Yeah, I just wanted to pick one to compare with Lumen5 and certainly I could do some more comparisons in the future. But let’s start with these two. And I, before we jump in I do want to make a distinction. Sandro pointed this out. You know he’s like, “Most people that have Macs, you know, they get iMovie.” You know, that’s what they use and that’s great. You know if you are a Mac user and you have access to iMovie, definitely use that. So this, this episode is probably more geared towards us Windows users.

Sandro: [00:01:53] And also iMovie is tricky so it’s maybe easier, a lot easier than iMovie.

 

Professional Tools?

 

Liz: [00:01:59] Yeah, and that is the other thing that I do want to point out. Being in the marketing field I have worked with professional video editors and yeah, we capture video and we send it off to be edited with very specific specifications. That’s, that’s not what these tools are. This is, I don’t want to say beginner but maybe it is, maybe it is dipping your toe in the water with video and kind of testing the waters and putting together some very basic video for social media or your website. This isn’t intended to be, you know these aren’t full-scale video editing capability type tools, so keep that in mind.

Liz: [00:02:37] I’ll talk a little bit more about that as we go but, so, some things to know about both of these tools. Again, we’re comparing Lumen5 with Rocketium. Both of these platforms require you to create an account. Each of them have different account levels that provide different options, different features at different price points. Both have some preset themes that you can choose from, which is a nice feature. Each gives you the option to create video in square, vertical or horizontal formats, which is also nice. And both of them have a selection of music although it’s kind of corny, cheesy music so you know, that, that is what it is.

 

Rocketium Pros

 

[00:03:20] Let’s jump into a little bit more about Rocketium. They have some quick start templates to choose from, which is nice, where you can build from scratch. I decided to select the build from scratch option and just kind of see what a blank canvas would look like. I uploaded some, just images on my desktop, started adding some text overlay and I found that you can customize alot in here, you can change fonts, colors, animation. They have many predesigned themes. It’s very extensive actually what you can do, which is nice. I also noticed that Rocketium gives you the option to upload your own voiceover. So if you, you know, go onto Fiverr and get a voice over done or if you are, you know, if you have an amazing radio voice you could create your own. I thought that was a nice feature.

 

Rocketium Cons

 

Liz: [00:04:17] There are some cons to the interface that I just didn’t love. The text editing and then some of the animation and the themes and the fonts, changing all that was in two different steps and I thought that was very cumbersome. I mean, I guess if you know exactly what you want to say on the screen you can plug that in and then move on to the next step.

Liz: [00:04:34] But I know from my own experience sometimes, or I tend to write a lot and then when I actually get it on the screen I need to cut it down a little bit, so flipping back and forth between two screens was maybe a little, little awkward. Removing the logo from, like the Rocketium logo from your video, that is definitely a paid option. So keep that in mind. And I’m not going to get into the different levels and what you get in each level. You know, if you’re interested you can go onto their pricing page and compare the different options. But yeah, just keep that in mind.

 

Lumen5

 

Liz: [00:05:17] All in all, yeah I think there’s a lot here. Maybe almost too much though, because I’ll kind of segue into Lumen5. The editing is not quite as extensive with Lumen5. There were not as many preset options. But at the same time you know, you’re scrolling through, you’re looking at all of them. You know, your mind starts to just get overwhelmed and sometimes I think having fewer options keeps you a little bit more focused, which is nice.

Liz: [00:05:44] Lumen5 does give you the option to have a free account, so I should make that distinction actually. Rocketium has a free trial but they do not have a free account. So keep that in mind. Obviously if you go with the free Lumen5 account you’re going to have the logo. The Lumen5 ending slide always at the end of your videos. You, in Lumen5 you can set some kind of brand presets which I think would make it really easy to build your own theme, your own template. And within Lumen5 you know, comparing it to Rocketium I did like how everything was all on one view, one page as opposed to text in one section, click the next button. Then you start adding animation and changing things. So in Lumen5 that’s all in one place, which I like.

 

Lumen5 Drawbacks

 

Liz: [00:06:39] We have experienced some some drawbacks to Lumen5 specifically being, Lumen5 wants to kind of time up the length of the slide, like how long it’s displayed onscreen with how much text is on there. You know it kind of does some rough math and figures out, you know, how long it’s going to take someone to read the text and sometimes I like to tweak that. So you kind of have to do some of that thinking through on your own I guess.

Liz: [00:07:04] And then we’ve also found that it’s not super easy to create bulleted lists. Which sometimes we want to do that, you know, we want to just highlight three, you know, a couple points on the slide. That was, we’ve had some, some issues putting those together. Whereas, actually in Rocketium they have a preset template that is designed specifically for numbered lists, I think I saw that.

 

Desktop Editing vs Mobile

 

Liz: [00:07:34] So again, pros and cons to both. Generally speaking the idea is the same. You upload some video or a stock image and it kind of pans across the screen with text overlaid on top of it. I will say that going through this exercise definitely showed me that the desktop options, you do have more editing capabilities as opposed to what I saw on the mobile. You know Ripl and Quik. So if you are willing to go a little slower, you really want to put some effort into creating your videos, I would take the time and do it on, on your desktop as opposed to mobile. Obviously both of these, Lumen5 and Rocketium give you the option to share via Facebook, YouTube, you know, whatever social channel you want.

 

Rocketium or Lumen5?

 

Liz: [00:08:34] You can download it and then upload it directly to Facebook. So you have options. Absolutely. Yeah, and I think my other big takeaway, well, couple more takeaways. 1. I think we’re going to continue at Hersh PR to use Lumen5. I really, just getting back in there and playing around with it, I really do like how it works. It’s, you know it has some quirks but I really like it. My gut also tells me that a lot of these video editing apps are probably all the same. I think it’s really just going to be personal preference. And there were, there was probably 4 or 5 other ones that I could have chosen to review instead of Rocketium.

Liz: [00:08:54] Like I said, I just randomly kind of picked this one. Yeah, my gut tells me that they’re all pretty similar so my advice would be, pick two, test two, see which one you kind of like better in terms of how it functions and just stick with that. Because I think they’re all going to be pretty similar.

 

Mobile Versions?

 

Sandro: [00:09:23] So are their mobile versions of either of these apps?

Liz: [00:09:27] Good question. So Lumen5 is desktop only. Rocketium actually does have an Android-based app. I didn’t test it for the purposes of this demonstration but yeah it is, it is out there. And I probably will play around with it eventually just to compare.

Sandro: [00:09:45] Yeah I didn’t see a Rocketium version on my iOS phone which is kind of weird, so.

Liz: [00:09:50] Yeah that is odd.

Sandro: [00:09:51] But that’s cool, alright. So basically these are these are definitely desktop-based.

 

Both Great for Beginners

 

Liz: [00:09:56] Yeah. Yeah. And again I think they are for, great for a beginner who’s just testing the waters with video. You have the capability to, again if you have some good brand standards, you’ve got a theme that you can maybe tweak a little bit and really make it your own. I think you could really start to churn out some, some decent looking video with these. Again, they’re not going to be professional, you know, you’re not going to be shooting a five minute video and then completely editing it into, into the next you know, million view YouTube video. But for some basic marketing video that you can use on your website, on Instagram, on Facebook I think either of these tools would be fantastic.

 

Pricing

 

Sandro: [00:10:41] And I do see Rocketium starts at 50 bucks a month, and Lumen5…

Liz: [00:10:46] Yeah, you know they’re comparable in price. Again, go through and compare each plan with the specific features and get exactly what you need. But I think we are, we are on the pro level of Lumen5, so that first first paid level and so far we have found it’s given us everything that we need. But I think after, after going through this exercise and recording the episode I think I will have a chat with my team and say hey, like is it worth it to upgrade to that business account? Are there any features that we think we’re missing out on, because we are using it more and more.

Sandro: [00:11:25] Awesome. Well, thank you very much Liz I love this. I know video…

Liz: [00:11:28] Video first. It’s yeah, that’s really where it’s at.

Sandro: [00:11:33] Thanks for this Liz. And thank you for joining us. We appreciate it. If you like what you hear, we’d love a review. You will find us where you find your favorite podcasts, including Spotify, iTunes and Google Podcast. If you have a question, please send us an email, we’ll have links to that in the show notes. We’ll give you a shout out and a link back to your website. You’ll also find our Instagram, Twitter and Facebook accounts in the show notes. Thanks again for joining us. We’ll see you next time.