If you’re sending out emails regularly through third party companies like Constant Contact or Mailchimp you need to make sure your emails are landing in your subscribers’ inboxes. Today Liz goes over a few tips to make sure your emails are less likely to be marked spam.

Episode 0138

How to Make Sure Your Emails Aren’t Spam

Sandro: [00:00:03] Welcome to 60 Second Marketing. I’m Sandro Galindo and I’m here with my cohost Liz Hersh. We talk daily about social media, websites, SEO and more. All in the time it takes for you to enjoy your morning coffee. Today Liz is going to tell us how to make sure your e-mails aren’t spammy.

Liz: [00:00:19] If you’re sending out e-mails on a regular basis with a third party tool like Constant Contact or MailChimp, your goal is most likely to generate website traffic or sales. But in order to do that, you need to make sure your emails are actually arriving in the inbox of your subscriber. Yes, just because someone is on your subscriber list doesn’t mean you’ll make it front and center in their inbox. This is what’s known as deliverability, and unfortunately you’re probably not going to have 100 percent deliverability. There are a bunch of technical reasons for this that I won’t get into today. Today I want to focus on giving you some tips to making sure your emails aren’t spammy and you can avoid spam filters as much as possible.

Don’t Use False or Misleading Subject Lines

Liz: [00:01:00] My first tip is to make sure you don’t use false or misleading subject lines or text within the email. Be honest about what your content contains and don’t go overboard with the amount of links in your email message.

Be Mindful of Words You Use

Liz: [00:01:10] Next, you want to be very mindful of the words you use and how you use them. So for example, if you’re offering something for free, it might be really tempting to use the word FREE in all caps in your message. But that’s very spammy and your message will probably get flagged within spam filters.

Liz: [00:01:32] So instead I recommend using phrasing like “complimentary” you know, “complimentary appetizer,” “complimentary consultation” for example. You also want to be mindful of the balance of the text and images. Emails can get caught in a spam filter because they have too many images and not enough text so a good ratio of text to images is usually 60/40. So keep that in mind. Remember that email marketing is one way to build trust and authority. The intent here isn’t to blast out a discount or a coupon offer every other day. Email marketing should be used to build relationships. And I think if you keep that in mind and you take a personalized approach to drafting an email message and sending it to your subscriber list then I think you’ll find a lot of success with your email marketing.

Sandro: [00:02:18] Thanks Liz. I actually just found some LivingSocial emails in my junk folder. But it feels like they can take a few tips from you apparently because generally those are not in my spam box. Thanks for those tips, Liz and thank you for joining us. Make sure you subscribe to our podcast through iTunes, Stitcher or Google Play. If you have any questions please send them our way, we’ll have a link in the show notes. And be sure to join our Facebook group. Thanks for joining us. We’ll see you next time.