Google began making a new feature, Google Posts available to small businesses recently. They’re much like Facebook Business Page posts. Today Sandro goes over their limitations and explains if you should be using them.

Episode 0237

Overview of Google Posts

Liz: [00:00:09] Hey there, welcome back to 60 second marketing, I’m Liz Hersh and I’m here with my co-host Sandro Galindo. We are the only marketing podcast offering tips and tricks for small business owners in the areas of web sites, social media, reputation management and so much more all in the time it takes to post a selfie. Today Sandro is going to be talking about another new feature from Google called Google posts.

Sandro: [00:00:27] For the past six months or so Google has been experimenting with something called Posts. It’s been invitation only but as of a couple of weeks ago Google has rolled out these posts worldwide to just about every business. So what are they. They’re like a micro blog for your business. They’re accessed through your google my business account. If you don’t have a google my business account you got to go one, go to business that dot com will have a link in the show notes. You can create a post via the desktop web site or the google my business app. You can post up to 10 of these for your business and they do expire and disappear after seven days. So you can promote your daily or weekly special if you’re a restaurant or an upcoming event. If you’re hosting one or if you’re an auto mechanic a special on adding freon substitute to your car’s air conditioner. These posts are then visible to people who Google your business. If you have more than two or three posts will appear as a carousel on your phone or desktop. A few other things, you can only post up to 300 words. That’s kind of why they’re compared to microblog of those 300 words the first 100 characters are visible and prominent. So be sure to put some thought into those. Also there are currently five call to action buttons which are learn more, reserve, sign up, buy and get offer. You can take advantage of these by using them and adding a link back to your site to download a coupon make a restaurant reservation, sign up for your e-mail list or buy whatever you’re selling. And of course you can you can and should add a photo. Photos are cropped to be square so keep that in mind. Animated gifs and videos are not supported. One group of business is currently being excluded from this are hotels and bed and breakfasts. I’m not sure why there may be other business verticals that are being excluded. But for now that’s all we’re seeing. Finally analytics are limited. Google is only telling you how many times the posts were seen and the number of actions taken. Google has hinted they’ll add more analytics data soon. So that said I’d like you to dive right into google posts and see how they perform for you. Liz & I will definitely be keeping an eye on how they perform for our clients.

Liz: [00:02:42] Sandro you think it will be relevant to take some of the content you’re posting on Google Plus and use it for Google posts.

Sandro: [00:02:50] Yes it’s totally separate from google posts, or Google plus. But it’s it’s seems like a Facebook post to me.

Sandro: [00:02:58] That’s what it seems like it’s like Google’s new step into Facebook posts.

Liz: [00:03:03] Yeah, I’m excited circling around with us. Thank you for sharing. That wraps up today’s episode. Don’t forget to subscribe on your favorite podcast app. Join the conversation at the 60 second marketing facebook group. You can also find us on Twitter and Instagram and we will see you soon.