Project Gutenberg is on its way. Today Liz gives us an overview of what to expect and when we may see this new, more visual version of WordPress!

Liz mentions this blog post from Kinsta.

Episode 0300

Gutenberg WordPress 5.0 Overview

Sandro: [00:00:03] Welcome back to Liz and Sandro’s Marketing Podcast, we’re the podcast that talks all things digital marketing, including search engines, e-mail marketing, reputation management, web design and so much more. Today Liz is going to give us an introduction to WordPress’s new Project Gutenberg.

Liz: [00:00:20] So it’s been a little over a month since Sandro and I attended a WordCamp Kent, which was fantastic. One of the sessions we were both looking forward to was the session on Gutenberg. So this is the new visual editor for WordPress. It’s intended to replace the current editor when WordPress 5.0 is released.

Liz: [00:01:00] At the time of this recording, we are in WordPress 4.9.7. So we’re slowly inching towards 5.0 and there’s also no official release date for 5.0 yet. Currently Gutenberg is still in beta. It’s not available for use on live sites yet. It’s a plugin that you can download and play around with and give feedback to WordPress. They are really asking for a lot of feedback with this until they officially roll it out but eventually it will be the default editor for everyone, so we highly recommend that you get familiar with it, whether you are an agency or a business owner who is maintaining your own WordPress website. This is coming. So get out there, start playing around with it because it will be the default sooner rather than later.

Liz: [00:01:27] This podcast episode isn’t intended to give a feature by feature overview. There are some great articles out there that you can check out and one in particular from Kinsta. We’ll link to that in the show notes and in the blog article.

Liz: [00:01:34]I just want to touch on a couple features quickly from a very high level. This is, again, it’s going to be the new standard editor that you will be using to create pages, posts, right out the gate it’s looking like it’s performing really nice on mobile. As a visual editor it contains different blocks that allow you to rearrange and customize your content in a very visual nature which is awesome. There’s also some new formatting and layout options that in the past required maybe a third party plugin or some special coding. So there are some really cool things with Gutenberg that we’ll continue to monitor as they are rolled out by WordPress.

Liz: [00:02:24] So as Sandro and I were in the session, there was a fellow audience member and I wish I caught his name because I love to give credit where credit is due. But he said something that I thought was very insightful. When WordPress first came out, it was intended… Or not intended, but it was a really easy way for anyone to start publishing content, you know, to start a blog and be a blogger and again, get their content out there.

Liz: [00:02:54] And then suddenly it became, oh, look at all this cool stuff that we can do and design wise and I know there were some bloggers that made their site look really cool and and people were like, “oh, I want that!” But doing that is not easy it’s not something that you can just open up and start designing. It’s almost become a WordPress, having a really cool WordPress site is not quite as attainable as maybe it once was or maybe WordPress intended it to be. So his comment was having a visual builder that’s simple that everybody can use is kind of a step back in that direction. I thought that was really good insight.

Sandro: [00:03:30] I agree, I don’t remember the early days of WordPress though so I’ll take his word for it. But so by visual builder though you mean a WYSIWYG, like what you see is what you get? So you’re building something in the way you see it is the way it’s going to look.

Liz: [00:03:43] Yes, so my other thought is as we’ve seen sites or companies I should say like Wix, Weebly and Squarespace, people love that. I mean I’m not a huge fan of any of those. But again that’s personal preference. But yeah, I mean people love that and I think they are very easy to use if you do want the WYSIWYG drag and drop experience, you definitely get that with a Wix, Weebly or Squarespace, not so much with WordPress right out of the box.

Sandro: [00:04:11] But now with Gutenberg…

Liz: [00:04:11] That’s what we’re moving towards. So yeah, there’s some really cool things that we’re seeing. There again, there are still a lot of unknowns. You know one of the big ones for me is, how this is going to interact with a visual builder that I’ve already paid for, the Divi builder. But keep in mind that companies that have a stake in this are actively working with WordPress. So Divi developers are very closely involved. I think you said…

Sandro: [00:04:37] Yoast is, Yoast is very important. Plugins, yeah plugins are working overtime to make sure they work with 5.0 when it comes out. And also Google today, it was announced at MozCon that Google has some engineers within WordPress to make sure things work really well. They all have a goal of making the Web a better place, to make it a place to get great information easily, quickly and for you to provide that information if you want to.

Liz: [00:05:01] Definitely. So much, much more to come with Gutenberg. So I highly recommend that if you don’t already, have a dev site set up where you can play around with things like this. But yeah, get in there, install the Gutenberg plugin, start to play around with this, because this is the next evolution of WordPress and we’ve got to be ready for it.

Sandro: [00:05:22] Absolutely. Just search Gutenberg on the plugins section of your WordPress layout and you’ll see it there. It’s a free download. Anyways, thank you so much for this, Liz, this overview of Gutenberg. I know a lot of people don’t know what Gutenberg is or didn’t know that it’s coming and it may be out by September I believe, maybe even October, so we all need to be ready for it.

Sandro: [00:05:42] So thank you for that information Liz and thank you for joining us. If you like what you hear, we’d love a review. You can give us a nice one over there at iTunes. We’re also on Facebook, Instagram and Twitter and if you have a question, we will leave our email address in the show notes. We’d love to hear it, answer it and give you a shout out. Thanks again for joining us and we will see you next time.