Liz compares two popular mobile/app based video editing tools: Ripl & Quik. She’ll go over features for each and how they can help your small business!

Episode 0306

Ripl vs Quik 2018

Sandro: [00:00:03] Welcome to Liz and Sandro’s Marketing Podcast. We’re the podcast that wants to help your small business grow through all things digital marketing including social media, SEO, reputation management and so much more. Today Liz is going to compare two social media video apps Ripl and Quik.

Liz: [00:00:21] Yes today I’m focusing on mobile or app based video editing tools. There are some desktop tools that I’ll compare in the future. Today I’m going to focus on Ripl and Quik. Now in both cases the idea behind these apps is the same. You want to take still images or video. Make your edits. Overlay some text. And then push them out to your social channels. That being said there are some nuances to each app. Some things I like. Some things I don’t like. And I’ll go over everything in detail.

Pros of Ripl

Liz: [00:00:49] So let’s start with Ripl. With Ripl I tested a free account. The free account does have some pretty limited options. And the paid accounts you know they’re not going to break the bank. The I think it’s 15 bucks a month but if you pay for the year in advance it drops down to 10 bucks a month. So 120 bucks again like I said it’s not going to break the bank. In terms of what I liked about Ripl it was super easy. The app really walked me through step by step creating a video and when I first got in there within a matter of minutes I had my slideshow ready to go and ready to publish which was awesome.

Liz: [00:01:26] There’s also, you can connect your social channels to the app either when you get started or when you go to publish. And it’s super easy just with the push of a button pushing it out to Facebook or Instagram. I really liked the simplicity of that.

Liz: [00:01:41] The other thing that I liked within my account I created my test account and then within there I could create different businesses under that account which was very cool. I think that’s a great way to keep everything organized and I like that. I like having one log in as opposed to having to log out and log back in. So that was awesome.

Liz: [00:02:01] The other thing that I really liked when my test slideshow was all done, there were some hashtags suggestions for me. And obviously depending on the app you may want to come up with some more. But I loved how they had some suggestions for me which was awesome.

Liz: [00:02:17] The other thing that I liked was the help section within the app. Now I didn’t have to use it. I, like I said it was super simple within a matter of minutes I had my slideshow ready to go but I, I wanted to dig into the app and really see what was available and they had a they had a very easy-to-navigate help section rate right there within the app which was awesome.

Cons of Ripl

Liz: [00:02:39] In terms of the cons: the video editing capabilities were not anything impressive. Especially not compared to Quik which I’ll talk about next. It was, it was pretty basic. You know pretty much: Here’s the video that I recorded in my phone. Push it out live. That was pretty much it.

Liz: [00:02:59] The other con and I know this is super nit-picky but this is such a pet peeve of mine: They’re offering a free trial a seven day free trial so to me give me my free trial don’t make me put in my credit card. Like, that just irks me. In this case they were pushing me to pay with Google pay. So theoretically it would at the push of a button. I could have agreed. No big deal. And you can cancel at any time.

Liz: [00:03:09] But I’ve had other, other instances where you know I’m sitting on the couch and I want to start a free trial to see if I like something and they want you to put in credit card info. I mean it sounds so lazy but if my credit card in my wallet in the other room. I’m not doing it. So, nit-picky for the con but kind of a big deal for me I guess so. All in all I really did like it. There were a lot of pros to Ripl.

Pros of Quik

Liz: [00:03:50] So let’s talk about Quik.

Sandro: [00:03:52] How do you spell each of these?

Liz: [00:03:54] Oh good question. So Ripl is Ripl and Quik is Q U I.K. So in terms of the pros for Quik no account necessary for my last complaint about RIPL to the flip side of Quik. No account. Like you open the up and you can just get started. Which is awesome! This app is. . . For as much as I like the step by step process of Ripl, Quik is even simpler. Like it’s it’s just it’s barebones but in a good way if that makes sense? I like that. Maybe for businesses or agencies who are managing a lot of different accounts. Like I said I liked that feature of having one account and then setting up businesses underneath with RIPL. You know again could be a pro could be a con depending on what your goals are.

Liz: [00:04:48] Another pro for Quik was the ability to do more and more advanced editing. And sorry a little bit of background. Quik, the app is from the GoPro. So if you’re familiar with GoPro cameras this is their, their editing app.

Sandro: [00:05:07] You don’t need a GoPro to use it?

Liz: [00:05:09] No! No you don’t. I mean they would love for you to buy a GoPro camera obviously. But no you don’t. I mean I pulled video from my phone that I took with my phone and was able to edit it and put it together without any issues. And again I did really like that feature. You know if I’m shooting video of an event or something. And you know what I want to edit a couple clips together, that was not available in the free version of Ripl. But in Quik you can do that. So I did really like that.

Cons of Quik

Liz: [00:05:40] In terms of the cons, and this can be a pro too depending on you know how you want to approach this. . . Quik has filters and I’ll compare them a lot to what you see in Instagram. So for example there’s this one called Dandy that makes your video or your images look like a 1920s silent movie which is pretty cool. But the filter’s the filter. Like you know what it does to your photo or your video, like you don’t have a lot of control over that. You know there’s ones that kind of put some cool colors or a blur on either side.

Liz: [00:06:16] So there’s a lot of really cool things but to me my mind suddenly goes to, from a brand perspective, “OK is this consistent with my brand?” I think anyone using this app should keep in mind. . . Or should come to the app with some pretty clear brand guidelines about what they want the look and feel of their videos to be and find a filter or a style that works for them. If there isn’t one in there, this may not be the right app for you. So again that could be a pro or con. I felt a little restricted. That’s why I put it in the con bucket. But again it’s going to be different for everybody.

Sandro: [00:06:53] Are there different prices for different filters? Or do they all. . .

Liz: [00:06:57] Good question. So that actually leads into my. . . Again this could be a pro or a con. Because there’s no account there’s no upgrading which is nice. I like that. But every video ends with the GoPro, Quik story, little branding icon at the end. Which you know. And to me that would be for Ripl again at $120 a year. That’s that’s nothing. That’s a no brainer to upgrade and get rid of the Ripl icon at the end of the end of the video or sideshow. With Quik that’s not an option at all. It’s there.

Liz: [00:07:35] And I did a little bit more digging I looked through Quik’s Instagram page and they… So they’re sharing a lot of videos from other Instagramers who are using the app, well go pros and apps. And as I dug a little bit deeper I found that they actually have some GoPro ambassadors. So these are influencers who are using the cameras using the app and pushing out some great visually stunning images and videos which is really cool. But I noticed that even at the end of their videos it has the same, same little logo an icon at the end. So again that may not bother some people. It bothers me. Like if I was doing a video for a client I would want their branding at the end and not GoPro. So again just, just depends.

Liz: [00:08:20] My final con for Quik: the sharing was not quite as straightforward. With Ripl, I mean with Ripl it was. . . If you’ve ever used the Buffer app, you know it’s just you know colorful buttons. It’s very straightforward. I did like that with with Ripl. The sharing with Quik: You have more options, actually. You can share you know to e-mail to text to Dropbox. I mean there was a lot there. So I kind of took me a minute to get my bearings and scroll through and you know figure out where my social channels were. So again could be a pro or a con. I put it in the con bucket.

Liz: [00:09:00] A lot of great great things about Quik. Again I think that is that is an app where you’re going to have to come to the table & have a very clear vision for what you want your videos to look like. And be consistent with it. The filters I will say they were really cool. I mean you could do some really cool stuff. So it’s going to be very much personal preference and I think both tools are awesome.

Conclusion & Export to Pro Video App

Liz: [00:09:24] If you are dipping your toe in the water with social video or the slide show videos, test them both and see what you like. And I think you’ll find something you like in one of these apps for sure.

Sandro: [00:09:35] So I wonder if you can export the video and then take it into a video editor and chop off the last few seconds?

Liz: [00:09:42] I guess you could. With Quik, yeah. Yeah. I mean the video editing capabilities in Ripl were so simple. I would just argue you, you know if you want to get fancy put it into a real video editor. But yeah I guess you could because I did in Quik I did test the feature of sending it to, like emailing myself the link. And it came to my e-mail as an MP4. So yes, theoretically you could. If you if you wanted to cut out their branding, yeah.

Sandro: [00:10:16] And video is all over the place on social media obviously. So this is. . . You should be considering video for your small business.

Liz: [00:10:24] Absolutely yeah. Get in there play with one or both of these tools and figure it out. I mean like I said the Ripl. . . My my first Ripl us it literally within probably two minutes. I had something that I could have shared on social media. So. . .

Sandro: [00:10:38] All different dimensions? Like For Instagram stories?

Liz: [00:10:41] There. Yes so I think I just within Ripl specifically I think I just checked the square option I didn’t test vertical or horizontal.

Liz: [00:10:51] I should mention within Ripl as well, there were some template style options for you. Not as robust as the filters in Quik per se, but there were some layouts and mockups within Ripl that that were, that looked pretty slick. Most of them were part of the paid version. But yeah. And within that there was square vertical and horizontal options.

Sandro: [00:11:16] Fantastic. Well, sounds like something every small business owner should check out.

Liz: [00:11:20] I think so.

Sandro: [00:11:21] Thank you very much Liz and thank you for joining us. You will find us wherever you find your favorite podcast including iTunes and Google Podcast. If you like what you hear we love a review you can reach us on Twitter, Facebook, Instagram and via e-mail. All those links are in our show notes and on our Web site. If you have a question please send it our way. We’d love to hear it and answer your question and give you a shout out and s link back to your site. Thanks again for joining us. We will see you next time.