The past month has been a busy one in the search engine world! Today Sandro goes over a few updates including news coming out of Google’s 20th anniversary event!

Episode 0317

SEO Roundup Oct 2018

 

Liz: [00:00:03] Hey there. Welcome back to Liz and Sandro’s Marketing Podcast where we give you insight on social media, websites, reputation management, e-mail marketing and so much more.

Liz: [00:00:14] Today we have our SEO roundup for October. I know it’s actually been a month since we have sat down and recorded. So Sandro has a lot of great updates for you today.

Sandro: [00:00:24] Thanks Liz. And basically the tentpole to all this is that Google just turned 20 and they had a big event announcing a lot of new things. But first let’s talk about GDPR. We’ve talked about that in the past. Give us an overview of what GDPR is Liz.

Liz: [00:00:39] So GDPR is the legislation that came out of the European Union really tightening up what companies can and cannot collect and store about consumer, sorry, data that companies can and can’t store about consumers. So e-mails were flying left and right about GDPR earlier this year. Every time you go to a new website you see the new cookie policy. This is all coming from GDPR. And although it’s in the European Union, obviously there are a lot of web visits happening across the pond. So that’s why we are here in the U.S. feeling some of the effects as well.

 

GDPR Problems

 

Sandro: [00:01:19] Correct. There’s multinational companies that do business in America and Europe and they don’t want to be fined for violating the terms of GDPR. But recently it’s come to light that some Sites many American sites just don’t want to deal with the GDPR.

Liz: [00:01:35] And I don’t blame them.

Sandro: [00:01:36] Yeah, there’s so much to do for that. So they’re just blocking all visitors from Europe. Some of these sites including the Chicago Tribune, they just block all visitors from Europe to the chagrin of many people there. And basically the problem right now is when people in Europe search things like let’s say the Supreme Court nominations, the recent Supreme Court nomination proceedings. People in Europe are Googling that. They’ll find a news site say the Chicago Tribune. They’ll click on it and as soon as they go there it says “Sorry you’re from Europe. We are currently blocking all visitors from there due to GDPR.”.

[00:02:11] Well people in Europe are very frustrated. They’re saying “well why are these results even coming up in Google?” And Google has acknowledged this. And they basically answered “you’re right. We’re working on this. This is a problem. We’re going to fix it.” They haven’t fixed it yet. Much to the chagrin of people in Europe and there’s a lot of backlash coming out of GDPR currently. People in Europe are saying this is preventing the flow of free information. We’re not able to see information from other parts of the world because they’re blocking us and it’s just costing companies so much money to become GDPR compliant.

 

Liz’s Developer Avoiding GDPR?

 

Liz: [00:02:45] So actually, I don’t know if I’ve told you this Sandro but my developer has been living in Europe and he has recently just within the last couple of weeks, moved back to the States. And I actually, we haven’t had a direct conversation about this, we just haven’t gotten into it but, my impression is that he actually decided to move back to the states because of GDPR. He made some comments that it was just getting so difficult to do business over there. I should probably have a conversation with him about that. I think he’s going to be in Cleveland in the next couple of weeks so yeah.

Sandro: [00:03:19] That’s right. There’s so many regulations in Europe and everywhere of course, that are just part of what it is to do business. But it seems like they’re becoming more and more cumbersome for many businesses in Europe. And in America all we have to do currently is just say “well we’re going to block you.”

Liz: [00:03:33] By the way I love that response, like, just, blocking the traffic.

Sandro: [00:03:39] Yeah and per the official response. John Mueller tweeted the answer. “This is an unfortunate side effect from us primarily crawling from the U.S. I agree it’s a bad user experience and it is something we’ve been looking into and to find solutions for.”

 

New Google Ads Interface – Permanent When?

 

Sandro: [00:03:52] Next up Google Ads is finally making the switch from its classic version to the new version. So many of us have come up with and only worked with the classic version and are kind of annoyed by the new version because it’s something new and we don’t know where everything is. Well the problem is Google has sent mixed messages about when that date is. We’ve seen tweets and e-mails saying at least three different dates that I’ve seen: October 4th, October 11th, or October 18th is the date that you can no longer switch to the classic version of Google Ads. Well as of today October 7th, I am still able to switch between the two. So that October 4th deadline has come and gone. Maybe it will be October 11th maybe it will be October 18th. Who knows?

 

Dot Page Extensions Launched

 

Sandro: [00:04:32] Next, Google has launched a new extension. The DOT page extension. So if you’ve always wanted your own website with .page then, now you can do it.

Sandro: [00:04:43] Some of the more popular ones that are already taken include home.page, Web.page, Turnthe.page & Ellen.Page The actress.

Liz: [00:04:56] Right.

Sandro: [00:04:58] Some that are still available that we just checked up on blank.page, First.page, Last.page, Jimmy.Page, Betty.Page, DiamondDallas.Page.

Sandro: [00:05:10] So if you’ve always wanted one go out there and get yours they are now available. Next up John Mueller. . .

 

Run Out of Dot Com Domains?

 

Liz: [00:05:16] Go back to that. So I, I do feel like this is becoming more and more acceptable to have something other than a dot com because we’ve talked about this on the show before. We’re into what, the 20, twenty-fifth year of dotcoms. There’s just not that many available anymore. So you have to get a little creative. And yeah you know these different dot whatevers can certainly make that possible.

Sandro: [00:05:40] I remember reading when these were all coming out and this woman in Chicago I think she raised enough money to buy the DOT wedding or dot Wed domain. And like all her parents and I think she was from a lower socio-economic scale, but she just got all her parents and family and friends to chip in with her and I don’t think it really panned out for her in the first few years. But I feel like now maybe?

Liz: [00:06:07] What was she doing with the site.

Sandro: [00:06:09] So she was selling it so on theknot.com kind of things. So I think you had to pay $25,000 to buy the domain.

Liz: [00:06:14] OK, yeah.

Sandro: [00:06:15] The extension. So all these people getting married. So let’s say LizandJoe.Wedding, LizandJoes.wedding, you know. FredandBrians.wedding or whatever you want, you know. So you can buy that domain and you can tell people that’s where you go to find all the information to find the gift registry.

Liz: [00:06:32] Sure.

Sandro: [00:06:32] To find all that stuff. And you keep it forever like you do wedding dresses maybe or something.

Liz: [00:06:37] Sure.

Sandro: [00:06:38] So I really was rooting for her. Hopefully they’re becoming more acceptable now.

Liz: [00:06:42] I think they are.

Sandro: [00:06:43] I agree.

Liz: [00:06:44] Because, what is it, The National Association of Realtors, I think they use, they use something .realtor. Yeah their website is nar.realtor.

Sandro: [00:06:54] So you can be LizHersh.realtor If you were a realtor.

Liz: [00:06:58] You could. Yeah. And I’m, this is coming back to me now actually. A couple of years ago when dot realtor started to become available, there was all of these questions about whether or not agents were going to pursue their dot realtor. From what I’ve seen, I don’t think they have. But NAR has certainly taking the lead with with using dot realtor. And I wouldn’t be surprised if we start to see more and more of it, again because there’s just not that many dot coms available anymore.

 

What’s Better: WWW or Non-WWW URLs?

 

Sandro: [00:07:23] Next we’ll stick with John Mueller from Google. He was asked on Twitter what is better for SEO, WWW or non-WWW?

Liz: [00:07:31] Oooh! Good question.

Sandro: [00:07:35] Yes. Again it’s a basic question but as an SEO we think everybody knows the answer to this. But he was right and he answered what we’ve all long known: it doesn’t matter. Just pick one. . .

Liz: [00:07:46] And stick with it.

Sandro: [00:07:47] Exactly. Make sure all of your redirects are in place or, redirects are things are pointing to your preferred version. You have the WWW version & the non WWW version. Just make sure you have it redirects pointing to one, stick to it, go into google search console. You can tell Google what you prefer and you’re good to go.

 

Changes to Google Image Search Algorithm

 

Sandro: [00:08:05] Next google image search something they announced at their 20th anniversary has received an update and Liz recently, our last episode was about single page websites. This could affect it. Its algorithm has changed. They are now prioritizing image results from fresher content and Google is now putting more value on images at the top of the page.

Liz: [00:08:29] Interesting. OK so let’s break this down. So the the first, your first comment was in images in regards to are related to fresher content. Are we talking blogs and pages that have been consistently updated?

Sandro: [00:08:44] That sounds to be about right.

Liz: [00:08:45] OK.

Sandro: [00:08:45] And also news sites. So if you’re looking for a picture of let’s say a certain Supreme Court judge nominee.

Liz: [00:08:50] Okay.

Sandro: [00:08:50] Maybe you’re not going to see the old pictures of him consuming alcohol if there are any?

Liz: [00:08:57] Okay. Oh God.

Sandro: [00:08:57] Then maybe you won’t see older images of him but you’ll see newer images of that person.

Liz: [00:09:01] Okay understood.

 

Google Giving Authority to Top Image On Page?

 

Sandro: [00:09:02] And in addition the photo that’s first and foremost or more central to your page. So if you’re a restaurant with a single page website lets say, you have multiple photos they’re only going to look at.

Liz: [00:09:12] The top or the.

Sandro: [00:09:14] They won’t just look at that one but they’ll put our emphasis on the top one.

Liz: [00:09:17] Okay.

Sandro: [00:09:18] So let’s say you’re looking at Fred’s bakery and Fred’s first picture is a picture of his mom. That will be the main one. Google will look at.

Liz: [00:09:25] OK.

Sandro: [00:09:25] Instead of all the delicious bakery items below that single image.

Liz: [00:09:28] All that donuts and croissants right okay. So we have, this has been a topic that’s come up several times specifically related to a client I used to work with and basically the gist was: images on your site adding more can, continually adding more images is not going to help you rank any further or any higher on Google. So that’s not going to change correct.

Sandro: [00:09:55] This still seems to be in flux. I haven’t read enough about this. I will let you know that Google does not update their image search results or algorithms very often. But Google did say they did a lot of work around image search recently and updates are to come. So we’ll see how this shakes out.

Liz: [00:10:13] Yeah I’m curious.

Sandro: [00:10:15] You know most people don’t click on the when you look for an image they don’t go to the website with the image they just.

Liz: [00:10:20] Right!

Sandro: [00:10:21] Steal the image.

Liz: [00:10:23] Or they’re like “hey look at this like that. This is what I want my bathroom to look like.” Yeah they’re not going to the site to see who did it because for all you know it could be some contractor in Florida that did that bathroom and you’re just going to show it to your contractor here in Cleveland or wherever.

Sandro: [00:10:39] Exactly.

Liz: [00:10:41] Yeah I know that with my one client that was like a major, let’s be honest, point of contention. And if it changes you know I’ll let him know. But yeah.

Sandro: [00:10:52] Another question, what if you have a slideshow front and center like which of those images will they choose?

Liz: [00:10:56] Yeah.

 

Google Sending Less & Less Traffic to Sites

 

Sandro: [00:10:57] So just know there’s changes coming to image search. Finally we’ve talked about Rand Fishkin co-founder of Moz and how we think he’s one of the biggest thought leaders in the world of search right now. His blog is something I definitely do not miss any time there’s a new post. He recently put out a post for the 30 minute video talking about how for the first time in its history Google is sending less and less outbound traffic after 20 years of more and more traffic coming from Google to other websites. Google is now keeping more and more traffic. And Rand says, “it’s pivoting away from an engine that drives searchers to other websites for answers to their problems and becoming more self hosted answers and solutions.”.

Sandro: [00:11:40] And he’s right. I remember telling a client maybe eight years ago that Facebook ads were cheaper if you just wanted likes and comments or visits to Facebook pages rather than going to a site outside of Facebook. Facebook wanted you to never leave and stay inside its walls. Well it almost seems like that’s where Google is going with this.

 

Google Good, Facebook Bad? Liz’s Opinion

 

Liz: [00:11:58] But what’s interesting is with Facebook that’s very much driven by Facebook. I think with Google, I don’t know, we could debate this. I feel like that’s just a byproduct of consumer behavior. Like that’s us being lazy saying, “Oh, what’s the temperature? Or how far is Chicago from Cleveland? We get the answer in the search results page and then we’re done.

Sandro: [00:12:23] You’re right where Facebook was being maybe more forcing you.

Liz: [00:12:26] Intentional about keeping their, keeping traffic on their site whereas Google is.

Sandro: [00:12:31] Even if their information wasn’t right on Facebook or even if the information had nothing to do with what you were trying to get to.

Liz: [00:12:36] Right.

 

Google News Feed? aka Google Discover

 

Sandro: [00:12:37] Google is better at it. I agree. You know what? You’re right. Well the point is for me anyways while we think about what Liz said, as part of its 20th anniversary Google said they are now going to have a news feed on its mobile page. They’re calling it Google Discover.

Sandro: [00:12:51] So gone will be the simple clean interface with just a simple search box in the middle. There will now be news and information scrolling down from the Google’s home page. And this will also include information that Google may want to present to you based on your previous results. Google is trying to move from answers to journeys quote unquote. Which means that users will continue searches on a topic over a number of days. And Google wants to help users arrive at a suitable destination. Quote People keep coming back to the same topic over and over. Given that Google is now going to begin servicing parts of your history right in search right in the discovery right on the homepage as an activity card that will show you previous searches showing you sites you’ve previously visited and searches you’ve previously made.

Liz: [00:13:37] And so are we seeing this on desktop already or is this a this is a mobile only thing.

Sandro: [00:13:43] This is currently going to be mobile only.

 

Liz Already Seeing & Liking Google Discover

 

Liz: [00:13:47] Okay and that makes sense because I think I’m already seeing some of that. I recently upgraded my phone. I have a Pixel 2 now. And when I swipe to the I guess when I go to the left and I see the Google feed. Yeah I’m I’m I’m seeing evidence of this already.

Sandro: [00:14:06] It’s already been, correct. That’s been around for Android. Most a lot of Android devices. But now it’s coming to everyone.

Liz: [00:14:14] Got it. OK.

Sandro: [00:14:15] So you’re right.

Liz: [00:14:16] I like it actually!

Sandro: [00:14:16] Is It really? Ok.

[00:14:18] Yeah I mean you know on some level it’s always a little creepy but at the same time it’s helpful because. So we’re going to the Cleveland Indians game on Tuesday and I’ve been anxious to find out what time the game is going to be so I had been googling. And Google obviously knew that. So now when I swipe over to that side I have, I can see everything going on with the Indians.

Sandro: [00:14:42] Well for me I think there’s a bit of a sadness to losing just the simple clean interface the home page. The simple search box. But that’s the times we’re in now. Google is now trying to.

Liz: [00:14:53] Keep you hooked in.

Sandro: [00:14:55] Yes and that is our SEO, our search round up for October.

Liz: [00:15:00] I love it. Lots going on. And thank you for joining us today. That wraps up today’s episode. Don’t forget to find us on Facebook, Twitter and Instagram. You can find us where your favorite podcast is. So that would be iTunes, Google podcast. And we’re also now on Spotify. So track us down there as well. Thanks for joining us and we’ll see you next time.