Today Liz & Sandro go over a few of the changes Instagram & Twitter have made due to privacy concerns. In addition they briefly talk the GDPR law that takes affect May 25th in the European Union.
Additional Social Media Privacy Changes
Liz: [00:00:03] Hey there. Welcome back to Liz & Sandro’s Marketing Podcast I’m Liz Hersh here w Sandro Galindo. We cover all things digital marketing, social media, SEO and more in order to help your small business grow. We are back after a quick spring break week off from recording. Today we are going to be talking about some of the privacy changes that we’re seeing unfold on different social media networks.
Sandro: [00:00:27] Correct Liz. So last time we were speaking the last week we recorded we talked about online privacy in 2018.
Liz: [00:00:35] Yes so in that episode we talked about Cambridge Analytica and some of the fallout from that. I know we speculated that some changes were coming down the pipeline and yeah we’ve seen some big ones unfold over the last two weeks.
Sandro: [00:00:48] Correct. And let me just rant. It just really came out of nowhere. One of the big ones is Instagram is locking down their access to third parties user access. People who are following you people who have unfollowed you know we all have seen those people that come to Instagram and they follow you right away and then the unfollow you just to build up their numbers. Somehow they have 30000 followers but only follow 200 people and you’re one of the lucky 200 people that they’re following that’s because they just they’ll follow you later on. So we had software and paid services that would monitor that for us and would unfollow people that would do that for us.
Liz: [00:01:21] And that happened all automatically without you having to go in and do some of that unfollowing right?
Sandro: [00:01:27] No actually there probably is. Services there probably are services like that. I’m sorry. But there are people that we did want to continue to follow. And every Monday was a day for us to do that we would go in and see who unfollowed us and see if we were following them and maybe unfollow them. The service we use is called Audiense and I’ll have a link in the show. But it doesn’t matter anymore because they can’t do anything anymore. And basically they have announced all Instagram accounts won’t synchronize anymore with follower and following lists anymore. We no longer have access to any of the data that performed before April 4th. Customers won’t be able to add new Instagram accounts. There’s just so much that Instagram just locked down on everybody and it came out of nowhere. Really shocked everybody. Suddenly I’m seeing “we cannot update your Instagram account. Are you sure you punched in your correct password?” And I believe it’s fall out from the Cambridge Analytica.
Liz: [00:02:16] So Sandro showed me this tool a couple months ago. I was not actively using it but it looked like a really cool tool and that sucks that it’s it’s no longer … I mean are they still in business or are they able to offer any any value to clients now?
Sandro: [00:02:31] So we still use them for Twitter. It still lets us monitor who follow us on Twitter, our growth and who unfollows us on Twitter and we can create lists and we can find Twitter users based on their bios. So if we are looking for someone who loves margaritas in northeast Ohio we can search them out and start following them mass following them things like that. I don’t know how much longer we’ll be able to do that because Twitter is…
Liz: [00:02:54] Twitter’s made some of their own changes.
Sandro: [00:02:57] Locking down unfortunately. But all of our Instagram accounts are just sitting there dead in the water now. So I’m hoping at some point Instagram allows somebody maybe even their, I would pay for the service to see what kinds of changes what kind of growth we’re seeing.
Liz: [00:03:10] And it makes you wonder what you know what was that tied to. Because what’s the harm in seeing whether or not someone follows you and then unfollows you? It makes you wonder what else was being collected through that action that Facebook is trying to clean up and bring some more layers of privacy to their social networks. Yes just makes you wonder.
Sandro: [00:03:33] Yeah and like I said it came out of nowhere so I believe maybe they’re just overreacting right now but maybe they’ll allow it slowly back in. Maybe they’re just taking a look at something because it just happened recently April 4th.
Liz: [00:03:44] And then explain that Twitter change as well because I think we’ve both been feeling the effects of that.
Sandro: [00:03:49] Yeah and we mentioned this I believe in the past but third party services can no longer retweet from multiple accounts the same tweet
Liz: [00:03:57] Or post the same exact like word for word.
Sandro: [00:04:00] Exactly. So a chain of movie theaters that is our client. There are seven theaters. If we wanted to post the latest news or numbers from ‘Black Panther’, let’s say to all of them because it’s good news. Well Facebook or Twitter does not want you to do that anymore you have to go in one by one by one. You can’t do a massive retweet storm. And again, I understand why. It’s a little annoying. But they’re basically locking down a lot of their services they don’t want bots to be retweeting propaganda
Liz: [00:04:28] Shenanigans. Obviously fake news has been the buzz word. I know Facebook is trying to to cut down on that. So yeah I applaud them for taking these steps. And as businesses well we’ll kind of have to adjust our strategies accordingly.
Sandro: [00:04:42] Yes. So if your agency, if you have an agency and sometimes some they’re saying “well we can’t figure out who’s not following us anymore and Instagram” or “we can’t massively retweet anymore,” Understand they’re job’s getting a little harder and it’s because of the fallout from all this.
Liz: [00:04:55] The other thing that Sandro and I have our eye on is what’s known as GDPR or General Data Protection Regulation which is coming out of the European Union. From what we understand and again we have kind of a preliminary understanding of this but this is legislation that’s come out of the European Union it was passed in 2016. The enforcement date is set for May 25th of this year so we’re a little over a month away. From what we understand it’s going to have some ramifications for large companies Google, Facebook, Apple. Apparently they are spending millions of dollars to comply. The legislation as I understand it is is very broad. We don’t know how it’s actually going to be enforced. And there’s some confusion obviously it’s coming out of the EU so how is it going to be enforced here in the States. Again a lot of confusion around that. And we’re trying to track down some more information about it but it’s definitely something that we have on our radar because even even if a small business here in Cleveland Ohio they may not be you know pursued by the EU. But if you’re a small business that’s utilizing Facebook or Google and they have to make some changes that will change how you promote and market your business. So we’ve got our eye on this. We’ve got our eye on that date May 25th. We’re trying to do Sandro and I are trying to do a little more digging so we can share as much good information with you as we can.
Sandro: [00:06:21] So if your Web site is collecting a lot of data and it’s from international users people outside of the country then you should talk to an attorney. I would say to see what how this G.D.P.R. law may affect you if it does. It may not! But really this is more aimed at European users. And if you are selling things in Europe or you are targeting people in Europe and you’re collecting data from Europeans you should probably talk to an attorney. I would highly recommend it.
Liz: [00:06:47] Definitely. So more to come I think even just in the last two weeks as this may 25th deadline approaches I’m starting to see more and more articles about it and a lot more clarity. So stay tuned we will have more information for you about that. We will obviously continue to keep an eye on Facebook, Twitter, Instagram and any changes that they roll out that affect these third party programs like Hootsuite & Buffer and how it’s going to affect our job as marketers to get the word out so much more to come on this.
Sandro: [00:07:17] Yeah. Please let us know how it’s affecting you. We mentioned a few weeks ago that Facebook is no longer allowing you to target people who happen to be gay, lesbian, bisexual. Our client has a series of movies for gay pride month in June and guess what? We cannot target people who are gay or lesbian who may want to come and see these films. Right. So if you are being affected, give us a shout. Let us know how. If you have any questions we’d love to hear that too. Of course you will find us on Twitter, Facebook, Instagram those links in our show and on our Web site and we’ll also throw in our e-mail address. We’ll give you a shout out. We’ll give you a link to your Web site. All right good stuff. Liz, anything else?
Liz: [00:07:50] I think that’s all for today. More to come.
Sandro: [00:07:53] Thanks for joining us. We will see you next time.