Sandro goes over five recent stories you may have missed in the digital marketing/social media world.
Social Media Roundup August 2018
Liz: [00:00:03] Welcome back to Liz and Sandro’s Marketing Podcast where we give you tips and insight on social media websites, Email Marketing and more. Today we have our social media roundup for the month of August.
YouTube Vertical Video
Sandro: [00:00:16] Thanks Liz. Yes we have five small digital updates. First YouTube is finally showing vertical videos in their native aspect ratio on desktop or laptops. That is without the black bars on the sides. This update was rolled out to mobile devices in August of last year. You weren’t seeing those black bars back then, since then. We’ve mentioned this in past episodes but vertical video is gaining in popularity and some predict it’s how the majority of video is going to be shot and screened in the future. Personally I think widescreen or horizontal mode will be around for a very long time. But you never know. And YouTube is acknowledging yes, people are shooting videos straight up and down and now you can see it in its proper aspect ratio.
View Time Spent on Facebook & Instagram
Sandro: [00:01:01] Next Facebook and Instagram are beginning to roll out a feature that lets you view how many minutes you’re spending on the apps. It’s being rolled out across the United States and eventually worldwide. Actually Liz and I aren’t seeing this right now.
Liz: [00:01:15] Yeah we both checked Facebook and Instagram and we couldn’t find it within the settings so I guess we don’t have it yet.
Sandro: [00:01:22] I guess it’s slowly rolling out. It’s part of their Digital Well Being Program where they want you to be aware of the time you’re spending on their apps. They’re also including a timer you can set to alert you when you’ve reached a certain number of minutes or hours on the app daily. It’s not going to stop you from using the app,it’ll just say “Hey, a gentle reminder this. . .”.
Liz: [00:01:43] You’ve been using our app for 20 minutes or an hour.
Sandro: [00:01:48] For two hours or whatever. It’s crazy but also you’ll be able to mute notifications for up to eight hours at a time on both apps. So all of your notifications will come up once you open the app but you can set them to not notify you when aunt Laura goes live. Or when someone responds to your posts etc. So that will help you Live-Well according to Facebook.
Liz: [00:02:13] Just rolling my eyes over here. It’s just so, whatever.
Sandro: [00:02:18] I do believe Facebook does care about this because they are deprecating stories with listicles, things like that that may suck you in to Facebook even longer. They are not showing those as much so and it apparently showed because the amount of time people are spending on Facebook did go down according to their last reports. And their stock took a big nosedive. If you recall. So we’ll see how long this plays out.
Sandro: [00:02:42] Anyway, I was curious to see how much I spend on there because I think it’s a grand total of 12 minutes a week on Facebook. That non client Facebook and maybe an hour and a half on Instagram. I do love Instagram.
Liz: [00:02:56] Me too. I’m going to turn on this feature because I’m curious to see how long I really am spending.
Google Posts Insights
Sandro: [00:03:02] Next up Google Posts we’ve talked about these before. They’re like Facebook posts but they only last a week and it’s something people see when they’re Googling your business. You have access to them if you’ve laid claim to your businesses Google My Business Account. Well now Google is giving you insight into your posts so you can see the number of views your posts are getting and the number of clicks they’re getting. This can help your business determine what kind of posts are working and which aren’t.
Sandro: [00:03:29] I feel like not enough businesses are using Google posts that much. And I’m guilty of that too for some of our clients. I feel like OK now we have another area. Like, there’s Twitter, Facebook, Instagram maybe Snapchat and now we have Google Posts.
Liz: [00:03:44] It’s you’re right it’s one more channel but you have to go on an update.
Sandro: [00:03:48] They are starting to prod you to post if you go to your Google My Business Page. They’re like, “Hey! Do you want to create a post?” So consider this a regular reminder to use Google Posts experiment with it. You may be pleasantly surprised.
What Counts as a Video View?
Sandro: [00:04:03] Finally a note on what counts as a video view. The Media Rating Council, an organization has a standard of what a video view is considered online and that is two consecutive seconds with at least 50 percent of the video in view, on your screen. It seems to be the standard for Facebook, Twitter, Instagram and LinkedIn also. Two consecutive seconds with 50 percent of the video in view on your screen. However the MRC is looking to bump that up to 100 percent of the video in view on your screen which I think would be welcome for advertisers. Who wants to see just 50 percent of your video? Or do you actually get anything with 50% of your video?
Liz: [00:04:43] In two second that’s nothing! I mean, I remember a couple years ago I was chatting with a client and we were exploring YouTube advertising and whether or not it was worth it. And you know you had that option. I think it’s like after six seconds you could skip so you know my advice to them is you know if that’s an option and a consumer can skip, can you get your message to someone in six seconds? Which for Budweiser. Cracking open a beer can. You can give that message within six seconds. There are things that you can communicate in 6 seconds. For this particular client I did not think we could communicate their message in six seconds. And for that reason and a variety of other reasons we didn’t pursue it but yeah. Two seconds. I mean wow!
Instagram Going 100% Stories?
Sandro: [00:05:29] And Only 50% of the view, that’s crazy. Well you know and by the way two platforms that have different counts for views are YouTube and Instagram Stories. YouTube has never actually released what they count as a view to be honest with you. Many people believe it’s 30 seconds but they have an algorithm. They try to weed out machine view and bots and programs. On the other hand Instagram stories count a view the instant they appear. That’s because they consider the viewer’s intention by opening the story as a clear intention that you want to view this. So by the way there’s rumors that Instagram will do away with feed and go 100 percent stories eventually.
Liz: [00:06:09] Really?
Sandro: [00:06:10] Be on the lookout for that.
Liz: [00:06:10] I’m a fan of the feed.
Sandro: [00:06:12] I like the feed too, right. It stay there forever. 24 hours or more than 24 hours.
Liz: [00:06:16] Yeah, forever. I mean I like stories don’t get me wrong but I like the feed too. And it’s always interesting to me to see, on like a personal level. Like who likes my posts in my feed and then who watches my stories. You reach different people.
Sandro: [00:06:33] You get more people on stories. It seems like to me anyways.
Liz: [00:06:36] I would say again this is my personal account. It’s not like I have a million followers. I know I would say I get the same number of likes as I do views. But it differs.
Sandro: [00:06:49] People?
Liz: [00:06:49] Yeah. Yes. Yeah. The people who like my posts in the feed differ from who’s watching my stories.
Sandro: [00:06:57] One thing this didn’t address is facebook stories. Now those are becoming more popular.
[00:07:02] I’m seeing more. I’m seeing more people use it. I mean I’m on I’m on Facebook so little personally that you know I’m like whatever. No thanks. I think I will probably use it. So I have some travel. Coming up I have a big trip to Australia in September and I think I’m going to. . Cause I know I’m going to use Snapchat and Instagram. And I think I may occasionally click the Facebook. Just because I know there are many people who I’m friends with on Facebook who aren’t on Instagram and I would love for them to see. . .
Sandro: [00:07:39] How beautiful Australia is.
Liz: [00:07:40] Yes. Yeah!
Sandro: [00:07:42] Watch the toilet flush the opposite way.
Liz: [00:07:43] There you go.
Sandro: [00:07:45] That’s awesome. Well I can’t wait to see those. And that is our August Social Media Roundup.
Liz: [00:07:49] Lots of good stuff. Lots happening as always. Yes. Well thank you for these updates and thank you for joining us. Don’t forget to subscribe on your favorite podcast app you can find us on iTunes and Google Podcast. If you like us, give us a thumbs up a five star review. We would love the support. If you have questions you can send us an e-mail we’ll include our e-mail in the show notes. You can also find us on Instagram, Twitter and Facebook.
Sandro: [00:08:17] Will we be giving out your personal Instagram so people could follow you to Australia?
Liz: [00:08:21] Yeah we can include that in the show notes. And it’s easy. It’s Liz underscore Hersh H E R S H. Yes absolutely. All right thanks so much. And we will see you next time.