Sandro goes over five recent news snippets from the world of Facebook, YouTube, Instagram and even talk a little Fortnite!
We mention two previous episodes you can find here and here. Sandro also mentions SparkToro’s Trending section found here.
Social Media Roundup June 2018
Liz: [00:00:03] Welcome back to Liz and Sandro’s Marketing Podcast. We bring you insight on social media, websites, SEO, reputation management and so much more, all to help your business survive and thrive in this crazy digital world. Today we have a segment we’ve been doing, probably monthly. We’re getting we’re going to tentatively call this our Social Roundup. Sandro has five social media updates to chat about.
Sandro: [00:00:29] Thanks Liz. So if you are a parent of a teenager do you know where your teen is right now?
Liz: [00:00:36] Not on Facebook.
[00:00:38] Absolutely correct. The recent Pew study surveying 13 to 17 year olds finds teenagers are spending more and more time online, even increasing, since the last study three years ago. But where will you not find teens? On Facebook. That’s right. And I see this with my nephews the oldest will be 13 in November and he has zero interest in being in Facebook. It’s for old people. What is he on?
Liz: [00:01:01] Snapchat Instagram. Something I haven’t even heard of.
Sandro: [00:01:06] Got two out of the three. Yeah he’s on YouTube and Fortnite. Which, have you heard of fortnight?
Liz: [00:01:12] I think I have but I’ve never played around with it.
Sandro: [00:01:14] It’s a fun game it’s for your phone. Anyways, that’s what he loves. Same with my 11 year old nephew. So what are the top three sites teams are on? Number one is YouTube. Number two is Instagram and number three is Snapchat. So how are you as a marketer going to reach these people in the future? Well honestly I didn’t write anything down about that. We’ll see. . .
Liz: [00:01:34] That’s a whole other episode.
Sandro: [00:01:35] Yeah.
Liz: [00:01:36] And I don’t, I don’t think either of our, the clients we work with really target that that teenage demographic. So, haven’t done a whole lot with it.
Sandro: [00:01:45] 13 to 17 year olds?
Liz: [00:01:46] Yeah.
Sandro: [00:01:46] Yeah I can see the advertising in apps. Like Fortnite & thinks like that.
Liz: [00:01:50] Yeah we can do a whole episode on on what that looks like advertising to that demographic.
Sandro: [00:01:56] Next up Rand Fishkin co-founder of Moz now of SparkToro released a great free Web site where you can keep up on the latest goings on in digital marketing. It’s like a top 20 list of stories and what’s happening in the world of digital marketing. It’s great for digital marketing nerds like Liz & I or for agency people. But also for small businesses just to peruse headlines like ‘Teens Staying Away from Facebook’. The Web site is SparkToro dot com slash trending. We’ll link to it in the shownotes. But definitely some place for you to check out.
Sandro: [00:02:24] Next up Facebook. Facebook’s Marketplace is is its Craigslist competitor. We did a couple of episodes on last one in November 2016 and in August of 2017. So it’s about two years old. Link to it in the shownotes. Well Facebook is now working with three other Web sites Handy, Home Advisor and Porch to bring more home service professionals to its marketplace. According to Facebook’s V.P. of Marketplace, “Facebook will provide an all in one place to complete your next project from proposal to completion.” And at the same time Facebook has just begun to accept ads for Marketplace. So if you’re selling stuff you make or selling an old computer, you can list it for free in marketplace or throw a few bucks behind it and make it appear in front of more people.
Sandro: [00:03:10] One other place Facebook is putting ads in its stories. You know Instagram has stories, right? Well Facebook does too. I just never clicked on them. I’ve seen them. But have you ever clicked on them?
Liz: [00:03:21] I think I have only ever clicked on them once. I just don’t go to Facebook to . . . I scroll through my feed. But even then I’m annoyed I can’t get off that platform quick enough.
Sandro: [00:03:32] Yeah. Well apparently enough people are using Facebook Stories.
Liz: [00:03:38] I mean it’s definitely. I see people using it. It’s popular.
Sandro: [00:03:41] Yeah. . . not as . . . I see more stories on Instagram than I do on Facebook but I just never click on these stories to be honest but apparently enough people are doing this because there are now ads in those stories just like there are in Instagram. It’s become popular enough.
Sandro: [00:03:55] And funny enough, one place we aren’t seeing ads is, but I suspect we will soon is Groups, Facebook Groups. I’ve talked about Facebook groups in the past. I love them. There’s no ads. And I learn so much. There’s AdWords Facebook Groups. There’s chess Facebook Groups. There’s movie lovers Facebook Groups. And it’s just a great place to engage with other people about something you’re passionate about. And Facebook has just released new tools for group managers to use & to manage groups. So I’m sure this will soon lead to ads forthcoming on Facebook Groups.
Sandro: [00:04:28] And finally anecdotally, something I noticed something I didn’t read about is jobs. One of our clients has seven locations around the Midwest and they were very adamant about not using Facebook for job postings. But we just posted a bunch yesterday, 14 job listings. And within 12 hours we got 20 applicants which is more than they’ve gotten using. . .
Liz: [00:04:52] Like an Indeed or a Monster? Wow!
Sandro: [00:04:54] They’re not high paying jobs they’re customer service jobs. So you’re not going to put them on LinkedIn.
Liz: [00:04:58] Right.
Sandro: [00:04:59] But they’re doing well and all do if you’re a Facebook user is just click APPLY and automatically Facebook will send your school history, your job history and your name and e-mail address.
Liz: [00:05:10] Wow. I mean they just have their hands in everything. It’s crazy.
Sandro: [00:05:14] It’s great. But what, and we’ve done these in the past and what we’re starting to see is, after you create the job post Facebook is starting to suggest you put ten dollars behind it.
Liz: [00:05:24] Of course.
Sandro: [00:05:25] Of course. And actually it’s not bad. I remember the old days of the free alt-weeklies, before the internet, you would put an ad in the back page of like in Cleveland we had the Free Times and the Scene Magazine.
Liz: [00:05:36] Right.
Sandro: [00:05:36] And you’d get some pretty good job prospects and those are pretty expensive. So for ten bucks.
Liz: [00:05:40] Yeah that’s nothing.
Sandro: [00:05:42] Not too. . . Indeed probably costs something too.
Liz: [00:05:45] It does I can’t remember how much.
Sandro: [00:05:47] Not for employers. So not too bad
Liz: [00:05:48] But how crazy is that they, maybe even as little as a couple of years ago. You know it was so you know “clean up your Facebook profile. You know employers are going to be out there looking at you!” To now when it’s like “Yep! Just apply through Facebook.” And they send the employer everything. I mean that’s crazy. That just shows you how much we live our lives with Facebook. It’s crazy.
Sandro: [00:06:11] So yeah if you’re an employer if you’re a small business and you want new applicants and maybe you’re not paying a lot maybe not the highest job skills. Then I would very much encourage you to try Facebook Jobs postings. It’s done pretty well for us. Not the highest or the greatest pool that we’ve seen so far but out of the 20 we’ve seen two or three that we, my client wants to invite in for interviews. And that’s all I have.
Liz: [00:06:34] Awesome. Lots going on. Always something to talk about. So yeah this is our Social Roundup. I think we’re going to be doing this probably once a month. So yeah. So thanks for this info Sandro. And thank you for joining us. That wraps up today’s episode. Don’t forget to subscribe on your favorite podcast app, iTunes or Google Play. Check out our Web site the Marketing Podcast dot net. You can also find us on Facebook, LinkedIn and Twitter. We’ll see you next time.