Today Sandro goes over why it’s important to have testimonials on your site & how to go about securing your first few!
Testimonials for Your Website
Liz: [00:00:03] Hey there! Welcome back to Liz & Sandro’s Marketing Podcast. We are the podcast that helps your small business grow through social media, websites, SEO, reputation management and so much more. Today’s Sandro’s going to be talking about why it’s so important to have testimonials on your website.
Sandro: [00:00:19] Thanks Liz. So recently a client was trying to build some links back to their site & one of the ways we suggested was doing client testimonials. After some discussion we learned this particular client ordered lunch from the same spot at least once a week usually two to three times a week actually. I went to the restaurant’s website and they had testimonials on there. After some discussion our client wrote a glowing review for the restaurant and boom they put it up there along with a link to my client’s business. It’s a good way to get a link or two.
Sandro: [00:00:46] However the point today’s episode is not about links but the fact that you should have testimonials on your site. So how do you start or go about doing this? Well chances are your business already has clients or customers saying great things about you. This is social proof. It’s something ingrained in us as human beings. By nature we can be skeptical creatures which can make your job of selling a product or service that much more difficult. But testimonials are a way for people to trust other people who may be quote unquote just like me. So one way to begin collecting testimonials is to be sure to have a good link or call to action on your site where people can leave feedback.
Sandro: [00:01:26] While most of the good business owners I know still hate the occasional & warranted, bad review, they still know it’s an opportunity for them to do better. However the other side of that is the good review or the five star review. Those are the people you’re going to want to reach out to. Another way to generate them is through auto-responders. If you sell stuff online be sure to set up an autoresponder. A few days after someone was suppose to receive their product or tried your service send an email and ask them what they thought. Finally chances are you’ve received good old fashioned emails from people thanking you for your service or product. Maybe even a letter sent via snail mail. Good old fashioned snail mail. Once you get your crop of testimonials. Pull them all together and pick out quality ones. And by that I mean use the ones that address specific pain points. This can help people who come to your site with that specific need. So if you’re a restaurant and you do catering you may want to put up there: They did a great job at the last minute at a great price. Make sure you put things like that on your catering page. Of course it goes without saying use real people, full names and hometowns are a help. Little things like that help people relate and understand these are real people. Finally where do you put these testimonials on your site? It used to be common thought to have a testimonial page on a separate reviews page of your site. Something completely independent of your product pages.
Sandro: [00:02:48] But what we’ve seen is that people don’t really go to these pages when they’re separated. Today it’s pretty common to have testimonials on pages where you’re actually selling a product or service. So if you’re a plumber, on your repair services page include a couple of testimonials about how you were on time or you got it done the right the first time or how you walk the client through what the problem was and what it would take to fix it. If you’re a restaurant you may want catering testimonials as I mentioned on your catering page. If you’re an escape room, Liz & I were talking about escape rooms earlier today. Maybe have testimonials on the team building aspects on the page where you promote team building possibilities with your escape room.
Sandro: [00:03:25] So all in all testimonials are good things to have. They’re not too hard to do. They take a little bit of work but are very well worth it.
Liz: [00:03:32] So one of the questions I get all the time and honestly it baffles me. People ask if they can pull testimonials from Google, YELP, LinkedIn and put them on their website?
Sandro: [00:03:43] That’s a great question and usually I’m sure it won’t be a problem. But generally you want and it’s something I should have mentioned, you want to ask permission. Not always necessary but generally a good idea to try to get permission.
Liz: [00:03:54] So you think that we need permission from the customer who left the review on Google to pull it from Google and put it on your site even though it’s out there for the public.
Sandro: [00:04:04] I would definitely try. You know people say that when you when you repost on Instagram you should get permission before you repost but people do it all the time anyways.
Liz: [00:04:12] Yeah.
Sandro: [00:04:14] I’m going to give you the correct answer the right answer: Ask for permission. Try to get permission. And if you choose not to then that’s something else.
Liz: [00:04:23] Yeah. The other thing that I’ve done in the past is draft like actually draft the testimonial for the client because people are busy or they don’t know what to say or I mean honestly I get sometimes I get just like these very generic testimonials and I’m like, “What does that even mean?” And to your point you know it didn’t address the pain point. You know I want the testimonial to speak to the pain that they were feeling & a potential new customers going to feel so. My point being is sometimes I’ve actually drafted the testimonials for the clients and said, “Hey if this looks good to you. Just give me your stamp of approval and that’s all you have to do.” So yeah there’s definitely a lot of ways to go about getting testimonials and that social proof is really important.
Liz: [00:05:12] Well thanks again for these tips Sandro. I think this is very helpful. Get out there, start getting some testimonials. And as these can even do double duty and get you some links back to your Web site as well. That wraps up today’s episode. Thanks again for joining. Don’t forget to join us on Twitter, Facebook, Instagram. Check out our Web site the marketing podcast dot net. Send us your questions if you have any because we would love to hear from you. And we’ll be back soon.