Today Sandro is going to share the best marketing advice he’s ever received. Monday Liz will do the same!
The Best Marketing Advice I Ever Received
Liz: [00:00:06] Hey there. Welcome back to 60 Second Marketing. I’m Liz Hersh and I’m here with my co-host Sandro Galindo. We are the only daily podcast offering tips and tricks for small business owners in the areas of social media, websites, SEO and much more. Today Sandro is going to talk about the best marketing advice he has ever received.
Sandro: [00:00:26] Thanks Liz, I love this topic idea, it’s one you’ve come up with and I can’t wait to hear your advice. So for now I thought I’d share something that I believe in, it’s – keep it simple. So many times clients and even we as marketers fall all over ourselves to talk about the three, five or even 10 great things our new product, event or service does. In my experience, people can only process so much at a time.
Sandro: [00:00:49] A few episodes ago I mentioned a billboard off the side of a highway that said “Free coffee. Next exit.” Now, maybe that restaurant offers the best steak in Texas or the cleanest bathrooms in the entire state. But that one billboard with those four words got more attention and customers than one with three or four bullet points and ideas. And this is one of the reasons I love Twitter, its character limit makes us be creative, it forces us to be creative, and sometimes reminds us that we don’t have to give every little detail. Your customers are smart, if they have questions they will ask.
Sandro: [00:01:24] As a follow up though, some other great advice, another piece of great advice I’ve gotten is that people love a good story. This is something I heard Steve Jobs say in the past. The AMC channel used to have the tagline, “Story Matters.” I’m a big movie buff and I’ve seen films with low production value and maybe not the best acting but with an original story and some creative dialogue. I’m all in. Every business has a story and ethos. When you start your first business you’ll always be an underdog. How did you overcome that?
Sandro: [00:01:56] Or if you don’t have a story, or if you don’t want to tell your story, tell your customers’ story. A restaurant client once posted a picture of a little boy who had just lost his first tooth while dining at the restaurant. The family stayed to eat and the client took the picture. The gap in that little boy’s unsure smile told a story. A human one. One we’ve all been through. It is something you can do to help share your story and your journey with your clients.
Liz: [00:02:25] I love this advice. I will be sharing my insight next week when we record. So join us then. That wraps up today’s episode. Don’t forget to subscribe on your favorite podcast app. Join us on Facebook at the 60 Second Marketing Group and we will see you next time.