Our email maven Liz Hersh has been using MailChimp for over seven years. Today she gives us some of the things she loves and dislikes about the service.

Episode 0165

The Pros & Cons of MailChimp

Sandro: [00:00:06] Welcome to 60 Second Marketing, my name is Sandro Galindo and I’m here with my cohost Liz Hersh. We bring you news and ideas on everything from SEO, reputation management, social media and more. All in the time it takes to enjoy your morning coffee. Today Liz is going to give us the pros and cons of MailChimp.

Easy to Navigate

Liz: [00:00:24] I’ve been using MailChimp for close to seven years now and it’s my preferred email marketing platform for a few reasons. Today I’ll run through both the pros and cons of this tool because I do think there are some drawbacks depending on your business. So first the pros: I find MailChimp super easy to use and navigate. Building a campaign is laid out in a very easy step by step process. I mean, sure, if you’re a brand new user it’s going to take you a couple minutes to figure it out but once you get the hang of it, it’s really easy.

Pricing

Liz: [00:00:55] My second pro is the pricing. If you have less than 2,000 subscribers and you’ll be sending less than 12,000 emails per month, you pay nothing. I mean you will have the little MailChimp branded logo at the bottom of your email but that’s okay. I mean free is great. If you’re just starting to dip your toes in the water with email marketing, I think this is a great feature to have that free account.

Data & Insight

Liz: [00:01:20] And my third pro is the data and insights that you get with MailChimp. Now if you’ve been doing email marketing for any length of time this won’t be groundbreaking to you. But if you’re new to email marketing and again you’re dipping your toes in the water and you can start to see things like open rates and click through rates and who’s forwarding your email messages. I mean, this is really good information for you to have and to start tracking.

Templates

Liz: [00:01:44] Now for some of the cons. Personally I don’t love the pre-built templates they provide. I mean some of them will work. But I think a lot of them, they’re clunky and you’re really confined to the space that they have. You do have the option to build your own templates. Which is great but just be aware that you’ll need to work with a pro on this piece. I don’t recommend you try to start coding your own templates yourself.

Subscriber List

Liz: [00:02:08] My final con relates to their list feature, their subscriber list feature. If you want to have a contact on more than one list, it’s counted twice towards a subscriber limit and the data between the two lists isn’t cohesive so MailChimp counts that as two totally separate subscribers. Now there are ways to have one master list and create some subgroups within that list. But I know from my own marketing and what I was trying to accomplish I was really pushing the limits of what MailChimp can do and that’s a little frustrating.

Sandro: [00:02:41] We just created a couple of new events for our clients and one of the things I love is that Eventbrite works really well with MailChimp. Thanks for those tips Liz, and thank you for joining us. You will find us wherever you find your favorite podcasts. If you like what you hear please leave us a review. It definitely helps. We’re also on Twitter, Facebook and welcome your questions. Leave links and e-mail addresses in the show notes. Thank you again for joining us. We’ll see you next time.