Google has been coming out with quite a few updates pertaining to its Google My Business services. Today Sandro goes over two recent ones including an update to the monthly email businesses registered on GMB receive and the rollout of messaging a business via Google results.
Two Google My Business Updates
Liz: [00:00:03] Hello and welcome back to 60 second marketing, I’m Liz Hersh and I’m here with my co-host Sandro Galindo we are the podcast that has marketing tips and tricks in the time it takes to brush your teeth today Sandro has a general update about Google my business.
Sandro: [00:00:20] A couple of updates on the Google front for small businesses. First Google is improving its communication skills. They’ve redesigned the emails they send out to businesses registered with Google. My business side note, you should be registered and google my business right.
Liz: [00:00:36] We’ve talked about this so much. We have another episode about that coming up very soon.
Sandro: [00:00:41] And if you are registered then you’ve probably already noticed this monthly email lets business owners see how well your listing is doing with Google and Google Maps and in the new version they’re showing us percentage increases in the number of visitors calls or people asking for directions right within the email instead of having to click and go through to the Web site. Overall more information in a much more visually appealing way. Second Google is fully rolled out business messaging in the United States, Brazil and India. If you go into google my business account you’ll see a message with customers link. You have to turn it on and set it up so that it works via text messaging. So you have to pick a phone number to receive and send the texts. And basically once you turn it on when someone googles your business they will see a message button appear next to the call and directions button on your business result. If someone clicks that it will open their text messaging app and they’ll text you a question. You do have the option to set up an auto responder something like “Thanks for the message will respond as soon as possible” and then get to it when you can. A few downsides though in this 1.0 version the number they text is not your phone number. It’s probably not even going to be in your area code it’s a number that Google just picks randomly. If someone were to call that number it will say this number is not in service. Also there aren’t any stats or analytics yet for this.
Sandro: [00:02:09] And unfortunately there’s no way to schedule when the message button is on. So let’s say you just wanted live when you’re open for business. Well for now you have to go in and manually turn it on or turn it off when you want. It’s a cool feature. Not everyone is going to take advantage of it or have the time to do it. But we want to make you aware that it’s there and maybe try it out and if you have any feedback with it it’s so new. A lot of the blogs I read don’t even have feedback yet Please let us know.
Liz: [00:02:36] So you can use this feature but not have it go to your cell phone. Correct.
Sandro: [00:02:41] Mainly it’ll go to your cell phone or you can have it set up to go to a different cell phone. You cannot answer on the computer which is kind of weird.
Liz: [00:02:50] OK that answers my question.
Sandro: [00:02:52] Not yet anyways.
Liz: [00:02:53] Ok good info. A lot of good updates. I like the e-mails. I like what I’m saying.
Sandro: [00:02:58] You’re the one to point out the e-mails so yeah.
Liz: [00:03:02] All. Right. That wraps up today’s episode. Thanks for joining us. Don’t forget to subscribe to our your favorite podcast app. Join the conversation at the 60 second marketing Facebook group. You can also check Twitter Instagram. Send us an e-mail. Shout out on the show and we’ll see you next time.