Recently Liz had a brand new client w a brand new website begin to wonder why she wasn’t appearing anywhere on Google. Today Liz & Sandro go over reasons why new websites may not automatically be appearing anywhere on search engines and what it takes to finally begin to rank.
We reference episode 82 ‘So You’ve Launched a Website, Now What?‘
And we also referenced our episode Google Search Console 101.
Why Your Site May Not Be Ranking
Sandro: [00:00:03] Welcome back to Liz & Sandro’s Marketing Podcast! We’re the podcast that helps you small business grow through digital marketing, through SEO, Web sites, social media, reputation management & so much more. Today Liz is going to tell us why your Web site may not rank.
Liz: [00:00:17] I got a call from a client this week. We launched her Web site about a month ago and she was saying, “you know my friends and family they’re Googling for me but they’re not finding me.” So full disclosure. First I was like oh my gosh. Hopefully we set up everything OK which we did. I took a closer look and discovered that her Web site is in fact ranking. She’s sitting somewhere. . . Depending on the search term you know sixth page or something like that. I had to remind her that when we hit the go live button with your Web site you’re not going to rank immediately on the first page of Google. It’s building trust with Google is just like building a trust with a human. It takes time. So again you’re not going hit the go go live button and immediately appear on the first page.
Sandro: [00:01:07] Yeah. And one of the ways we’ve talked to many episodes ways to build trust and one of them is through links.
Liz: [00:01:13] Definitely so the first thing I recommended was that we pursue some local SEO using Moz Local and Google My Business though I think right off the bat those are going to be two ways that she can get some good visibility.
Sandro: [00:01:27] Moz Local helps you build citations because she is a brick and mortar business correct?
Liz: [00:01:31] It is yes she does have a physical location. Yeah
Sandro: [00:01:34] Great. So Moz Local is a great way to start building up and telling the directories that you’re actually there.
Liz: [00:01:39] Yeah. And I had to keep it super simple for her and explain that these directory listings these different citations they are essentially like votes pointing to your Web site. And so you know super simple the more votes the better it gets a little more complicated when you start factoring in domain authority and you know where the links are coming from. But it’s in its most basic form the more links the better.
Sandro: [00:02:04] Great. And did she listen. Was that good.
Liz: [00:02:06] Yeah we’re we’re in the midst of this process right now claiming a Google My Business Listing is just a pain. There’s no way around it. But you got to do it.
Sandro: [00:02:15] Does she have a Facebook page too? Like that also helps usually.
Liz: [00:02:18] You know. No she is not in an industry where she wants to pursue Facebook. She’s more in that B2B space.
Sandro: [00:02:26] Is she a Russian politician? Do you know someone? Is there something you’re hiding from us? Are you working for the Russians, Liz? I think you are.
Liz: [00:02:32] No no we’ll we’ll be doing probably more with LinkedIn with her so that you know. I also got into a conversation with her about blogging and some other ways to build authority. Google loves fresh content on your site. So blogging on a consistent basis. And I’m of the opinion that everybody has a blog now that doesn’t make you unique.
Liz: [00:02:51] So even doing some video taking even taking her blog articles and turning them into video I think that’s going to go a long way to building visibility and credibility.
Sandro: [00:03:00] Isn’t there a service that we just saw about turning your blogs into video?
Liz: [00:03:04] Yes Lumen 5 I believe it’s called. And we tested it out. We haven’t actually purchased it yet but internally Hersh PR we tested it and I loved the videos that came of it. So essentially you’re taking some high level points from an article dropping them into this tool over top of some nice stock images that kind of panned the screen and some music. We generated some very quick 30 second videos that looked really good.
Sandro: [00:03:35] I agree. Check those out and we’ll have a link to Lumen 5 in the show notes. So if you’re looking to rank one of the good ways content obviously video content maybe potentially using Lumen 5 would be a great way to do it.
Liz: [00:03:47] Yeah now. Okay. For a long time I have said that publishing video on YouTube that content is going to rank high in search results. Are we seeing a lot of that anymore.
Sandro: [00:03:58] Well what’s the second biggest search engine in the world?
Liz: [00:04:01] It’s YouTube.
Sandro: [00:04:02] Exactly. I don’t think it’ll hurt. I don’t think it would hurt to have videos on YouTube and that with your name and your brand and links back to you people may discover you there.
Liz: [00:04:12] There’s a lot going on with Google right now. So I think we’ve got to take a closer look at that and figure out what types of content really are driving traffic to to a website.
Sandro: [00:04:22] I feel like that’s something we should cover in our next episode on Thursday.
Liz: [00:04:25] Definitely. So any who, I had a good conversation with this client about ways to build credibility and authority with Google through blogging and driving traffic. Other ways of driving traffic to her site. We touched on some Google AdWords. I think that that could potentially be good for her. She’s in a very competitive industry where the cost per click can get pretty outrageous so she may or may not pursue that. But you know again the big takeaway was the moment you launch a website it’s not going to be on the first page. She might be sitting you know somewhere within the first ten pages for a couple more weeks so until we get these directory citations up and running and really start driving traffic to her site to show that she is legitimate and has credibility to appear in those search results pages so some work some more work to be done. But yeah I think we’re making good progress.
Sandro: [00:05:16] So people shouldn’t worry when they press go on their Web site to start is what we’re saying.
Liz: [00:05:21] Right. It takes effort to get to the first page.
Sandro: [00:05:24] It takes a little work, a little press, some links some good citations if you’re a brick and mortar place. One other thing you can do as with a new Web site is claim your Google Search Console and we’ll link to a show where we talk about that in the past. Once you do that then Google will know this Web site is a new Web site on the Internet and you can actually request Google to come and crawl your site.
Sandro: [00:05:49] You can ask Google to crawl your Web site and it’ll know that you’re there and you’ll start to index it then and start to rank you once again. So if you’re worried that maybe Google doesn’t know you exist. One sure way to make sure they do is create a Google Search Console account for your Web site. And just keeping consistent keep working at it little by little you may want to hire an SEO to help you. They will certainly help you but. . . Hire someone like Liz obviously or me, but if you’re doing it on your own, it’s not something you can’t overcome it’s just work. You got to put into it.
Liz: [00:06:21] I think we’ve touched on some of this in past one past episode so we’ll include that link in the show notes as well if you want to take a listen to that episode. But yeah again don’t freak out. It’s it’s a totally natural progression to work your way to that first page. So so yeah those are my thoughts for today.
Sandro: [00:06:39] Thanks so much Liz. I love these real world examples that we’re coming to in the podcast because these are real concerns things that you and I may not think about but are definitely concerns for small business owners. Thanks for sharing that with us and thank you for joining us. You will find us wherever you find your favorite podcast. You will find us on Instagram and Twitter and our Facebook has kicked up again. Ever since our recent hiatus. Thank you for joining us again. We’ll see you next time.